Assistant Marketing Manager - The National

Coury Hospitality • Oklahoma City, OK

5d • Onsite

About The Position

Assistant Marketing Manager supports the execution of marketing initiatives for the property and its outlets by delivering timely, on-brand content, digital support, and on-property activation assistance. This role focuses on execution, coordination, and consistency while supporting the strategy and priorities set by the Marketing Manager. While the core responsibilities remain execution-focused, this position operates at a manager level with increased accountability, autonomy, and cross-functional coordination.

Requirements

• A bachelor’s degree in Marketing, Communications, or a related field is required.
• Previous experience of managing business social media profiles on Facebook, Instagram, and LinkedIn.
• 1-2 years in Communications, Marketing, Business, Public Relations, or other field related experience.
• Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools (such as Canva and Adobe applications).
• Knowledge of online marketing and good understanding of major marketing channels.
• Previous experience with social media software such as Facebook Business Manager other social media dashboards.
• Understands social media KPIs and application to overall strategy.
• Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc.
• Has creative eye for capturing quality photography/videos and ability to make minor edits.
• Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly.
• Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format.
• Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management.
• Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations.
• Can easily and naturally promote brand advocacy through relationships, online and off.
• Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution.
• Maintains personal social media profiles in a professional manner.

Nice To Haves

• Previous experience in the hospitality industry.

Responsibilities

• Assist strategy-driven marketing meetings to plan and prioritize tactics across the marketing funnel.
• Support development of annual and quarterly marketing plans aligned with business objectives and brand standards.
• Support the management of the brand(s) marketing tracker with routine status updates, results, and pivots.
• Collaborate with sales, operations, and other departments to align marketing efforts with overall business goals.
• Apply effective project management skills and processes to stay organized and on track with marketing tasks, timelines, and deliverables.
• Assist in reporting on overall marketing efforts routinely.
• Communicate updates and project statuses routinely to property leader.
• Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines.
• Maintain digital asset libraries including photography, video, and brand collateral.
• Ideate guest experiences alongside the operations team.
• Support promotions, packages, and gift card initiatives through content and coordination.
• Capture real-time photos and videos to support all marketing tactics.
• Assist with professional photo shoot planning, coordination, and execution.
• Support public relations efforts including media support, broadcasts, accolades, and thought leadership opportunities including capturing visual content for media opportunities, resharing media hits on social media, promoting PR-driven ideas.
• Collaborate with CVBs, PR agencies, and corporate partners to amplify visibility.
• Cultivate and increase local partnerships through events, sponsorships, giveaways, etc.
• Execute social media strategy ensuring content follows brand standards.
• Create, schedule, and publish organic social media content across designated platforms.
• Support influencer partnership agreements, deliverables, and reporting return on investment.
• Manage and execute Instagram giveaways from ideation, execution, choosing winners, reporting, and coordinating prizes to chosen winners. Ensure giveaways follow brand standards and guidelines.
• Manage and publish all Facebook event listings.
• Monitor engagement and respond to comments and messages in a timely, brand-aligned manner.
• Analyze social media KPIs and adjust content calendar as needed.
• Stay up to date on trends in social media tools, applications, channels, design and strategy.
• Develop and execute paid social media strategy and adhere to ad schedule, content and budget.
• Support online digital presence through upkeep of imagery, business information, etc.
• Respond to online reviews as needed.
• Partner with Marketing Manager and operations teams to ensure responses and resolutions reflect brand voice and values.
• Conduct online audit routinely to ensure online information is up to date.
• Serve as marketing champion for on-site activations including the design and distribution of marketing material physically and digitally.
• Capture content at Activations to be used on social media, websites, and media opportunities.
• Support Activations as needed.
• All other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 501-1,000 employees