Assistant Marketing Manager - Hotel Carmichael

Coury Hospitality-posted 30 days ago
Full-time • Entry Level
Onsite • Carmel, IN
501-1,000 employees
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At Hotel Carmichael, Autograph Collection, we set the stage for luxury, artistry, and world-class hospitality in Carmel’s vibrant city center. Featuring 122 elegantly appointed guest rooms, the stunning Feinstein’s Cabaret, and the upscale dining experience of Vivante, our hotel is a destination for refined comfort and unforgettable experiences. Curators at Hotel Carmichael are part of a passionate, service-driven team, bringing elegance, culture, and personalized hospitality to every guest. JOB OVERVIEW Responsible for multi-channel marketing efforts and helps shape the brand story across digital, social, and email platforms.

  • Administration & Brand Support
  • Support execution of marketing plans and SMART goals for assigned brands.
  • Collaborate on marketing strategy, campaign ideation, and implementation.
  • Maintain marketing trackers, timelines, and project updates.
  • Assist in managing allocated marketing budgets and tracking expenses.
  • Provide routine performance reporting on marketing initiatives.
  • Maintain digital asset libraries including photography, video, and brand collateral.
  • Coordinate photo and video shoots, ensuring assets align with brand standards.
  • Serve as on-property brand ambassador, ensuring all materials reflect current brand guidelines.
  • Participate in local events and networking opportunities to strengthen community engagement and brand awareness.
  • Digital & Email Marketing
  • Support the creation and deployment of brand and outlet email campaigns.
  • Maintain website content, imagery, and key business information to ensure accuracy and alignment with brand voice.
  • Conduct regular digital audits across websites, listings, and partner platforms to ensure accuracy and optimization.
  • Manage online profiles (Google Business, OpenTable, Yelp, TripAdvisor, etc.) to strengthen visibility and reputation.
  • Social Media
  • Execute social media strategy in alignment with each brand’s marketing plan, including paid social media campaigns.
  • Develop engaging content calendars that reflect brand personality and encourage community interaction.
  • Create and curate high-quality photography and video content for digital use.
  • Engage with followers and guests through active community management—responding to messages, comments, and reviews in brand voice.
  • Collaborate with influencers and brand partners to expand reach and awareness.
  • Monitor and report on social media performance, insights, and growth opportunities.
  • Stay current on trends, tools, and best practices to evolve the brand’s digital presence.
  • Local Marketing: Serve as marketing champion for on-site activations including the design and distribution of marketing material physically and digitally.
  • Assist in process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material.
  • Previous experience of managing business social media profiles on Facebook, Instagram, and LinkedIn.
  • 1-2 years in Communications, Marketing, Business, Public Relations, or other field related experience.
  • Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools such as Canva and Adobe applications.
  • Understands social media KPIs and application to overall strategy.
  • Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, LinkedIn, Pinterest, YouTube, etc.
  • Has creative eye for capturing quality photography/videos and ability to make minor edits.
  • Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly.
  • Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format.
  • Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management.
  • Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations.
  • Can easily and naturally promote brand advocacy through relationships, online and off.
  • Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution.
  • Maintains personal social media profiles in a professional manner.
  • Previous experience in the hospitality industry.
  • Knowledge of online marketing and good understanding of major marketing channels.
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