Assistant Marketing Manager - Local Marketing

Lowes

13d • Onsite

About The Position

The Assistant Manager of Brand Marketing will work with Brand Marketing leadership to assist in conceiving marketing strategies that capitalize on growth opportunities with prioritized customer segments by leveraging consumer insights, understanding the competitive landscape and working closely with cross-functional teams in Merchandising and Operations to drives the overall strategic success of Lowe's. The position will report to the Manager or Sr Manager of Brand Marketing and will serve as a subject matter expert of an assigned merchandise division and the "point of contact" to the merchandise vice president. Largely, the assistant marketing manager has to know how to best represent the work of the team with key stakeholders especially the merchandise vice president (amongst others across ops, credit and promo teams) as well as lead execution of the calendar within small agile brand marketing pods within an assigned strategic brand pillar.

Requirements

• Bachelor’s degree Business Administration, Merchandising, Marketing or relevant field or equivalent years of experience in lieu of education requirement, if applicable
• 3 Years Overall marketing experience
• 1 Year Strong business acumen and experience running a P&L and/or working alongside P&L owners
• 1 Year Leadership experience
• 1 Year Experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams
• 1 Year Experience leading brand or category work at a retailer or CPG company

Responsibilities

• Partners with the brand marketing managers within a small “pod” in an “agile” type setting to execute programs across the marketing calendar driving alignment with key stakeholders and delivering on highly effective marketing strategies, tactics and action plans that meet critical KPIs. Should also be able to function independently in this capacity should the brand manager need support.
• Partners with the brand marketing manager in analyzing/interpreting data to draw clear, actionable conclusions he/she serves as a subject matter expert to build synthesized annual and quarterly objectives, strategies and tactical plans in partnership with the brand marketing manager to grow sales in-store and online.
• Develops programs that create growth supported by fact-based business cases in partnership with Merchandising and/or operations.
• Works with and supports the brand marketing manager to refine the annual marketing calendar that will drive sales and build the brand – leading the development of briefs and serving as the assistant integrator across marketing and broader organization
• Works closely with cross functional teams like .com, operations, flex, store environment, merchandising, promotions/pricing, marketing (creative, media, etc.) and others to execute a 360 omni-channel experience
• Develops localized support plans to align in-store experiences to overall marketing experiences.
• Works closely with marketing operations to integrate the right promotions into the right marketing vehicles; collaborates with marketing operations to analyze, monitor and report on the impact of programs against goals and objectives both quarterly and annually
• Works closely with project management team, marketing operations team, media and brand engagement teams to operationalize and execute the work
• Works closely with Category team and pricing to select the right product features, items and ensure pipeline sustainability before a campaign is produced or launched.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees