Assistant Marketing Manager, Credit & Financial Services

Lowes-posted 2 months ago
Full-time • Mid Level
NC
5,001-10,000 employees
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The Assistant Marketing Manager of Credit & Financial Services will partner with cross-functional teams and enterprise leadership to develop and execute marketing strategies that drive growth across prioritized customer segments. This role leverages consumer insights, competitive analysis, and collaboration with Merchandising and Operations to deliver strategic success for Lowe’s financial services portfolio and drive the overall strategic success of Lowe's. The position will report to the Manager or Sr Manager of Credit Marketing in Loyalty and Customer Marketing and will serve as a subject matter expert of Lowe's financial services and the 'point of contact' for the Credit & Financial Services marketing team. Largely, the Assistant marketing manager has to know how to best represent the work of the team with key stakeholders especially the Customer & Loyalty vice president (amongst others across ops, credit and promo teams) as well as lead execution of the credit & financial services marketing calendar.

  • Partners with the brand marketing managers within a small 'pod' in an 'agile' type setting to execute programs across the marketing calendar driving alignment with key stakeholders and delivering on highly effective marketing strategies, tactics and action plans that meet critical KPIs.
  • Partners with the brand marketing manager in analyzing / interpreting data including merchandising P&L data to draw clear, actionable conclusions within the business area he/she serves as a subject matter expert to build synthesized annual and quarterly objectives, strategies and tactical plans in partnership with the brand marketing manager to grow sales in-store and online.
  • Develops programs that create growth supported by fact-based business cases in partnership with Merchandising and/or operations.
  • Works with and supports the brand marketing manager to refine the annual marketing calendar that will drive category sales and build the brand – leading the development of briefs and serving as the assistant integrator across marketing and broader organization.
  • Works closely with cross functional teams like .com, operations, flex, store environment, merchandising, promotions/pricing, marketing (creative, media, etc.) and others to execute a 360 omni-channel experience.
  • Partner with cross-functional teams to develop product launches, product growth opportunities and associated marketing support in partnership with the merchandise vice president he/she partners with; integrates product launch efforts and timing into the master calendar led by the brand marketing director and managers.
  • Develops specific visual merchandising support plans to align in-store experiences to overall marketing experiences; as well as .com with the experience team and event teams across Lowes.com.
  • Works closely with marketing operations to integrate the right promotions into the right marketing vehicles; collaborates with marketing operations to analyze, monitor and report on the impact of programs against goals and objectives both quarterly and annually.
  • Works closely with project management team, marketing operations team, media and brand engagement teams to operationalize and execute the work.
  • Works closely with large external vendors and will be the subject matter expert in their vertical.
  • Works closely with merchandising, supply chain and Lowes.com online merchants to select the right product features, items and ensure pipeline sustainability before a campaign is produced or launched; coordinates product with project manager to arrive onset and on time for production efforts.
  • Bachelor's degree in business administration, Merchandising, Marketing or relevant field or equivalent experience.
  • 3 years overall marketing experience.
  • 2 years of strong business acumen and experience running a P&L and/or working alongside P&L owners.
  • 2 Years of Leadership experience.
  • 2 Years of experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams.
  • 2 Years of experience leading brand or category work at a retailer or CPG company.
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