Assistant Marketing Director - Greensboro, NC

Davidson's • Greensboro, NC

1h • Onsite

About The Position

Davidson’s, one of the nation’s top firearms, ammunition, optics, and accessories wholesalers is seeking a qualified candidate for the role of Assistant Marketing Director.

Join one of the most respected teams in the firearms industry and help shape how dealers engage with the Davidson’s brand. Davidson’s, Inc. is seeking an Assistant Marketing Director to help drive dealer-focused marketing strategies, promotions, and programs that directly support sales and long-term growth. This role is ideal for a marketing leader who thrives in a fast-paced B2B environment, understands the dynamics of the firearms marketplace, and enjoys collaborating across sales, product, and leadership teams. If you’re passionate about building impactful campaigns, strengthening dealer relationships, and advancing a trusted industry brand, this is an opportunity to make a measurable impact while growing your career with an industry leader.

The Assistant Marketing Director supports the development and execution of marketing strategies that strengthen Davidson’s position as a leading firearms wholesaler and industry partner. This role works closely with the Marketing Director to drive dealer engagement, support sales initiatives, promote programs and promotions, and ensure consistent, compliant brand messaging across all channels. The ideal candidate understands B2B marketing, dealer-centric communications, and the unique dynamics of the firearms industry.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 5+ years of progressive marketing experience, preferably in B2B, wholesale, or a regulated industry
• Strong understanding of dealer-driven marketing, promotions, and sales support
• Experience with digital marketing platforms, email marketing, CRM systems, and analytics tools
• Excellent project management and organizational skills with attention to detail
• Strong written and verbal communication skills
• Ability to analyze data and translate insights into actionable marketing strategies
• Proven ability to collaborate across departments and support sales-driven initiatives

Nice To Haves

• Experience in the firearms, outdoor, sporting goods, or regulated product industry
• Familiarity with trade marketing, dealer programs, and promotional strategy
• Experience supporting or managing a marketing team
• Knowledge of compliance considerations in marketing communications

Responsibilities

• Assist in planning and executing integrated marketing strategies that support Davidson’s sales goals, dealer programs, and brand initiatives
• Support marketing campaigns across print, digital, email, social media, web, and trade channels with a strong dealer-first focus
• Collaborate closely with Sales, Merchandising, and Leadership to align marketing efforts with inventory, promotions, and programs
• Help manage and prioritize multiple marketing projects, timelines, and deliverables in a fast-paced wholesale environment
• Analyze campaign performance, dealer engagement metrics, and market trends to optimize future marketing efforts
• Oversee development of dealer-facing materials including ads, catalogs, promotions, program collateral, presentations, and sales tools
• Ensure brand consistency, tone, and compliance across all marketing communications
• Assist with management of marketing vendors, agencies, printers, and media partners
• Support planning and execution of trade shows, industry events, promotions, and product launches
• Assist with departmental budgeting, expense tracking, and reporting
• Serve as a leadership resource to the marketing team and step in for the Marketing Director as needed

Benefits

• Established industry leader with a strong dealer-focused culture
• Collaborative, results-driven team environment
• Opportunity to directly impact dealer success and company growth
• Competitive compensation and benefits
• generous benefits compensation package including a starting pay commensurate with experience
• family Medical, Dental, and Vision coverages as well as supplemental life insurance, flexible spending accounts, short-term/ long-term disability plans, cash benefit supplemental insurance plans, and a 401(k) with a generous match!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level