Assistant Manager, Digital Marketing, Planning & Analytics
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About The Position
The Assistant Manager, Digital Marketing, Planning & Analytics role at Parfums Christian Dior is a pivotal position responsible for driving the strategy, development, and orchestration of digital campaigns on Dior.com. This role encompasses the entire lifecycle of digital marketing initiatives, from product positioning and assortment planning to campaign analysis and performance tracking. The successful candidate will play a crucial role in enhancing the Direct-to-Consumer (D2C) Digital Business through meticulous planning and execution of marketing strategies that align with brand priorities and market trends. In this full-time position based in the New York corporate offices, the Assistant Manager will report to the Senior Manager of Digital Marketing Strategy & Analytics. The role requires managing the end-to-end execution of new product launches, developing accurate forecasts for product SKUs, and monitoring competitive activities within the digital space. The Assistant Manager will analyze campaign performance, oversee inventory levels, and generate reports to track forecast accuracy, ensuring optimal stock availability while minimizing excess. The position also involves collaborating with cross-functional teams to create comprehensive digital 360 plans and campaigns, recommending key performance indicators (KPIs) based on industry insights, and developing quarterly digital strategies. The Assistant Manager will be responsible for overseeing the Sampling & TOA budget, managing promotional strategies, and ensuring that all digital marketing efforts align with the brand's image and customer acquisition goals. This role is ideal for a proactive, organized individual with a passion for digital marketing and e-commerce, who thrives in a fast-paced environment and possesses strong analytical skills.
