Assistant Manager, Communications

Boots Retail USA Inc•New York, NY

119d

About The Position

The Assistant Manager, Communications & Advocacy will assist development of comprehensive paid and earned influencer marketing plans that meet business objectives and communication goals for our beauty brands (No7, Soap & Glory, Botanics, Liz Earle). This role will support the Communications & Advocacy Manager and Head of Communications & Advocacy to drive end-to-end Influencer paid + earned campaign planning from strategy to brief development, through creative execution to measurement and reporting ensuring clean communication throughout each step of the process. Additionally, this role will help mentor Communications & Advocacy Coordinator with processes and systems. In all aspects of the role, facilitate collaboration across Integrated Communications, Brand teams and external agency partners to craft cutting edge, high-performance Influencer marketing plans that break through the cluttered beauty influencer space that resonates with our consumers. As a key member of the Integrated Communications team, the role has a direct impact on brand performance and will assist the Communications & Advocacy Manager and Head of Communications & Advocacy in the creation of long-term influencer and measurement strategies. The ideal candidate has strong interpersonal skills and influencer relationships, strong understanding of affiliate marketing and community building and management on social, who is detail-oriented with data-driven performance reporting experience.

Requirements

Bachelor’s degree in Communications, Marketing, or a related field.
3+ years of relevant experience in PR and Influencer Marketing, either in-house or at an agency.
Demonstrated experience building influencer relationships and executing community management strategies.
Strong project management and organizational skills.
Advanced proficiency in Microsoft Excel and PowerPoint.
Experience mentoring or training junior team members on processes and systems.
A creative, data-driven, and detail-oriented team player who thrives in a fast-paced environment.

Nice To Haves

Agency experience and existing relationships within the beauty industry are strongly preferred.
Experience with social analytics and influencer management tools (e.g., CreatorIQ, Dash Hudson, Traackr, Cision).
Knowledge of affiliate marketing principles is a plus.

Responsibilities

Serve as the primary day-to-day contact for non-agency influencer programs, proactively developing and fostering relationships with content creators to generate engaging brand content.
Lead the ongoing discovery and vetting of new influencers, maintaining and updating the influencer relationship management database (e.g., CreatorIQ, Traackr).
Execute community management strategy for owned social channels (No7, Soap & Glory), including assisting the agency and engaging directly with the community.
Manage all internal and external ad-hoc sample requests, coordinating with the PR & Influencer Coordinator on product inventory.
Assist the PR & Influencer Manager in managing external agencies to ensure best-in-class program implementation and delivery of results.
Collaborate with the Social and Brand Marketing teams on creating effective influencer briefs and ideating social-focused programming.
Support influencer outreach strategies, including assisting with event planning and the execution of creative mailings.
Monitor media and influencer trends to support campaign development and identify new engagement opportunities.
Generate weekly, monthly, and quarterly tracking and performance reports using analytical platforms to capture insights on campaign effectiveness.
Build and share presentations that communicate project performance and recommendations to internal stakeholders.
Administrate monthly budget tracking and invoice submissions to ensure timely vendor payments.