Assistant General Manager

HOUSTONIAN•Houston, TX

About The Position

The Assistant General Manager (AGM) is a senior innovative leader responsible for driving financial growth, brand differentiation, and operational excellence across a premium private fitness club and its integrated hotel and spa environment. Reporting to the General Manager, the AGM serves as a strategic business partner with direct accountability for revenue expansion, concept innovation, and the delivery of consistently elevated guest and member experiences across the campus. This role is intentionally forward-facing and growth oriented. The AGM balances disciplined financial stewardship with creativity, market intuition, and test-and-learn innovation across multiple retail outlets, F & B operations and Club Sales. Success in this role requires the ability to translate brand vision and consumer behavior into monetizable programs, experiences, and partnerships—while aligning leaders, systems, and standards across the enterprise.

Requirements

Bachelor’s degree in Business, Marketing, Hospitality Management, Sports Management, or related field.
5–8 years of progressive leadership experience in luxury hospitality, sales, premium fitness, lifestyle retail, private clubs, or multi-outlet environments.
Proven experience leading multi-location retail operations with annual sales of $4.5M or greater.
Proven experience leading sales team with annual sales over $6M.
Demonstrated success driving revenue growth through innovation, concept development, and experience design.
Strong financial acumen, including P&L ownership, budgeting, and ROI-based decision-making.
Experience leading brand, marketing, merchandising, and demand-generation initiatives.
Track record of operating effectively in complex, cross-functional environments.
Executive presence with strong communication, influence, and decision-making capability.
Commercial acumen with a growth mindset
Revenue innovation and experience design
Brand-led, customer-centric decision making
Retail and inventory productivity management
Enterprise leadership and cross-functional influence
Hospitality-driven sales and service excellence
Must be able to meet the following minimum physical requirements for at least an eight-hour shift: Physical Stamina: Sit for extended periods of time, see and read a computer screen and printed matter with or without vision aids, enter data into computer, operate standard office equipment, use a telephone, hear and understand at normal levels and on the telephone, speak so that others may understand at normal levels and on the telephone, stoop, reach overhead, grasp, push, pull, move or lift up to 30 lbs. on an occasional basis. Hearing / Speech: Must be able to effectively engage in one-on-one communication with guests, members, and customers and use a 2-way radio to communicate clearly and accurately with co-workers. Vision: Must be able to accurately read instructions, reports, and log sheets. Must be able to work with computers and PDAs in varying light conditions. Literacy: Must be able to produce, read and understand reports. Must be able to analyze and process written information from a variety of sources and effectively communicate content of reports.

Responsibilities

Build, expand, and evolve revenue streams across the entire campus—club, hotel, spa, retail, food & beverage, events, and digital—while preserving the premium guest experience.
Own campus-wide revenue growth strategy, for designated outlets, focused on increasing revenue per member/guest, per visit, and per square foot.
Lead commercial strategy for multi-outlet retail operations generating $4.5M+ in annual sales, including assortment planning, margin, inventory productivity, marketing and visual execution.
To design and implement all sales and marketing strategies for the club as it pertains to attrition, membership growth, social events, and future membership categories. $6M+ annual budget.
Work closely with marketing manager to design marketing plans and strategies including referral programs, seasonal offerings, print advertising, public relations, social media, and paid ads for social media.
Identify and activate new business opportunities across departments and cross-campus partnerships.
Partner with hotel and spa leadership to design integrated offerings that drive incremental demand and spend.
Treat inventory, space, and programming as growth assets, managing open-to-buy, category mix, and sell-through.
Hold accountability for revenue, margin, and contribution across all assigned business lines.
Lead concept development from idea through execution across sales, fitness, wellness, retail, dining, events, and seasonal programming.
Translate guest behavior, purchasing patterns, and market trends into experiences people are willing to pay for.
Design and manage test-and-learn pilots, evaluate results, and refine concepts before scaling.
Partner with marketing, visual merchandising, and operations to ensure concepts are discoverable, compelling, and on brand.
Ensure all concepts reinforce premium positioning while remaining operationally and financially viable.
Act as an enterprise integrator across club, hotel, and spa operations, ensuring alignment of strategy and execution.
Optimize operating models, staffing structures, SOPs, and service standards to support scalability and consistency.
Lead annual planning, budgeting, and performance management with a focus on improvement, not maintenance.
Develop leaders to think and act like business owners, strengthening accountability and succession.
Leverage technology and analytics to identify opportunities, improve performance, and guide decision-making without slowing momentum.