Assistant General Manager of Sales

Golf Ranch•Grand Prairie, TX

5d•Onsite

About The Position

More innovation. More ownership. More impact. Golf Ranch is redefining the driving range as golf’s home base — and you can help power what’s next. At Golf Ranch, we’re in love with the game of golf and we’re on a mission to make it more accessible, more fun, and way less formal. We pride ourselves on creating spaces that buzz with energy — where competition and connection go hand in hand, and where our core values of Unshakeable Character, Competitive Greatness, Infectious Enthusiasm, and Deep Connection are celebrated every day. Working here means joining a team that brings passion and pride to every shift. We back each other up, celebrate wins big and small, and stay focused on creating unforgettable guest experiences. Ready to work where good vibes and great people come standard? Apply today and come be part of the team that’s changing the game! The Assistant General Manager of Sales isn't just a sales manager — you're the heartbeat of membership growth at Golf Ranch. You don't wait to be pointed in the right direction. You set the direction. This role demands someone who leads from the front every shift, holds a team to a high standard without flinching, and takes personal ownership of membership outcomes. You're energized by performance, uncomfortable with mediocrity, and driven by the belief that every guest interaction is an opportunity. If you need external motivation to perform, this isn't the role for you. If you're someone who raises the bar just by showing up — we want to meet you.

Requirements

2+ years of leadership experience in a sales-driven environment — hospitality, entertainment, fitness, or membership-based businesses preferred
A proven track record of hitting and exceeding sales targets, not just managing a team through the motions
Deep comfort with membership sales conversations — pitching, handling objections, closing, and coaching others to do the same
Experience using performance data to identify gaps, develop individuals, and drive consistent team-wide results
Strong communication skills, direct, authentic, and persuasive with both guests and team members
Familiarity with CRM tools, POS systems, or membership management platforms
Flexibility to work evenings, weekends, and peak periods; this is an MOD leadership role
Ability to walk, stand, and interact with guests for extended periods
Ability to lift, carry, bend, and set up items weighing up to 50 pounds
Comfort in a fast-paced, high-volume environment, including outdoors in varying weather conditions

Nice To Haves

Background in golf, F&B, or entertainment operations
Background in membership-based sales models
Familiarity with sales coaching frameworks and performance accountability systems

Responsibilities

Team Leadership & Development
Model the energy, professionalism, and accountability you demand from your team — no exceptions
Own the new hire training process end-to-end: onboarding, shadow shifts, and expectation-setting from day one
Provide direct, real-time coaching every shift — training, redirecting, and recognizing performance in the moment
Build a culture where feedback is ongoing and standards are non-negotiable
Act as the go-to decision-maker when things get busy — solve problems fast, keep the team moving
Membership Growth & Retention
Drive Ranch Pass membership growth through daily execution, not occasional effort
Ensure every guest is offered the opportunity to join — no missed conversations, no missed leads, no exceptions
Use performance data to identify trends, celebrate top performers, and sharpen team execution
Hold the team accountable to a consistent, high-quality sales process that converts guest interactions into lasting membership value
Own all aspects of Ranch Pass: coaching, communication, retention, and member satisfaction
Guest Experience & Service
Set and protect the standard for every guest touchpoint — from first impression to issue resolution
Ensure payments, upgrades, profiles, and cancellations are executed with precision and care
Resolve guest concerns quickly and decisively, protecting both the relationship and the brand
Maintain an environment that reflects Golf Ranch's standards in every detail
Operations & Site Excellence
Oversee sales counter operations with full accountability for accuracy and consistency
Train and hold team members to Golf Ranch systems, SOPs, and daily checklists
Troubleshoot in real time — tech issues, high-traffic rushes, staffing gaps — without losing pace or quality