Assistant Director of Visual & Brand Engagement

University of TennesseeKnoxville, TN
10hHybrid

About The Position

The University of Tennessee Foundation, Inc (UTFI) invites applications and nominations to fill the position of Assistant Director of Visual & Brand Engagement. Reporting to the Executive Director of Strategic Communications, the Assistant Director of Visual & Brand Engagement is responsible for driving the organization’s visual brand strategy, ensuring a consistent, accessible and impactful presence across all print and digital platforms. This role will develop high-quality, audience- centered visuals that strengthen storytelling and deepen engagement with internal and external audiences.

Requirements

  • Bachelor’s degree
  • 3+ years of professional experience in graphic design, brand management, or related creative role
  • Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premier Pro, After Effects) or comparable design software
  • Advanced proficiency with video production, editing, and multimedia content creation
  • Knowledge of accessibility standards and inclusive design practices for digital and print communications
  • Ability to manage multiple projects, prioritize deadlines, and adapt to shifting needs in a fast-paced environment
  • Strong interpersonal and collaboration skills, will the ability to consult with internal partners and translate concepts into creative solutions
  • Detail-oriented, innovative and committed to maintaining brand integrity while pushing creative boundaries
  • A valid driver’s license with an acceptable driving record is required due to travel responsibilities of the position.
  • UTFI reserves the right to consider all appropriate circumstances. In general, any significant driving offense less than 12 months old will eliminate the application from consideration for the position.
  • Note - Candidates holding a graduate degree must have at least 1 years of experience.
  • Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment visa status.

Nice To Haves

  • Master’s degree
  • Strong portfolio showcasing expertise in print and digital design, typography, and visual storytelling

Responsibilities

  • Creative Design and Production: Lead the design and development of visual assets for print, digital, and multimedia platforms, with a digital-first focus.
  • Produce and edit video to add impact to UTFI’s overall storytelling initiatives.
  • Design reports, presentations, web graphics, email templates, and other creative materials that engage diverse audiences.
  • Provide design work for internal partners, ensuring visuals align with brand standards and strategic goals.
  • Manage the organizations’ visual asset library, templates, and creative file organization for efficiency and scalability.
  • Brand Management and Strategy: Maintain, evolve and promote the brand identity system and design guidelines to ensure consistency, accessibility and broad adoption across the organization.
  • Collaboratively help conceptualize and produce visuals for stewardship materials, marketing collateral, and integrated campaigns that strengthen stakeholder engagement.
  • Work with communications colleagues to develop cohesive campaign visuals, event branding, and content that enhance storytelling and amplify impact.

Benefits

  • Generous paid leave , accruing up to 24 days of vacation and 12 days of sick leave annually, plus 14 paid holidays and administrative closing days
  • Flexible work arrangements, offering a hybrid schedule to most team members
  • Education benefits for employees and their dependents at UT System campuses
  • Retirement and deferred compensation plans, including 401(k), 403(b), etc.
  • Comprehensive medical, dental, and vision insurance plans
  • Employee discounts to attractions, services, and goods
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