Assistant Director of Student Involvement for Student Fan Engagement

George Mason University•Fairfax, VA

19h

About The Position

The Assistant Director of Student Involvement for Student Fan Engagement is a dynamic leader dedicated to enhancing student engagement at campus athletic events. This role focuses on fostering connections between students, student organizations, and athletic programs to build a vibrant, spirited campus culture. The ideal candidate creates innovative initiatives to increase student participation in athletic events and generate enthusiasm for campus athletic teams. This position will be reporting to Student Involvement with a dotted line to Intercollegiate Athletics.

Requirements

Master’s degree in related field or equivalent combination of education and experience
A minimum of two years of professional work experience, or one year of professional work experience plus two years of paraprofessional/graduate assistant work
Proven ability to plan and execute events that drive student engagement
Strong communication and interpersonal skills
Experience collaborating across departments and with diverse student populations
Demonstrated experience working both independently and collaboratively with team members
Demonstrated experience working with a team to accomplish collective goals
Demonstrated experience managing conflict
Demonstrated experience developing and implementing programs
Demonstrated ability to oversee direct reports and student staff
Knowledge of intercollegiate athletics programs
Demonstrated ability to build and maintain collaborative relationships with faculty, staff and students
Demonstrated experience in marketing and game day promotions
Demonstrated organizational skills and ability to meet deadlines
Ability to manage multiple tasks with attention to detail
Knowledge in event management and risk management
Ability to interact with senior-level administrators in a highly professional manner
Ability to work flexible hours – evenings and weekends
Must currently possess an appropriate, active, valid motor vehicle operator’s license that meets all of GMU’s requirements for operating state vehicles and equipment under Mason’s Vehicle Use Policy 1411 https://universitypolicy.gmu.edu/policies/vehicle-use/ [https://universitypolicy.gmu.edu/policies/vehicle-use/]. The Office of Risk Management reserves the right to review the driver’s licenses and Motor Vehicle Reports (MVRs) of all candidates selected with employment contingent upon favorable review.

Nice To Haves

Master’s degree in related field
Experience working with student organizations and athletic departments
Demonstrate a strong interest in Intercollegiate Athletics
Creativity in developing large scale innovative programming and promotional strategies
Familiarity with data collection tools and analysis to measure engagement outcomes
Demonstrated commitment to customer service
Demonstrated commitment to student growth and development
Experience with Adobe Creative Suite or other design/video editing software
Ability to connect with a diverse range of students
Demonstrated knowledge of and ability to adhere to NCAA, conference, and commonwealth rules and regulations
Ability to work independently and collaboratively with team members in a high-energy, progressive and diverse department
Proven skills of flexibility and adaptability to change
Exceptional interpersonal, oral, and written communication skills
Knowledge and understanding of supervision

Responsibilities

Recruits, hires, trains and supervises paid fan engagement interns who will serve as liaisons to areas including Fraternity and Sorority Life (FSL), GMU Esports and Contemporary Student Services, Student Government (SG), Patriot Activities Council (PAC) and Residence Life and Registered Student Organizations (RSOs)
Co-advises Mason Maniaks, departmental student organization with ICA
Provides mentorship and professional development opportunities for interns to enhance their leadership and career-ready skills.
Collaborates with registered student organizations to foster participation and engagement at ancillary events such as tailgates, Gold Rush, and new initiatives such as watch parties, pep rallies, and themed athletic nights which aligns with the university's student experience strategy
Serves as a liaison between student organizations and athletic teams to ensure effective communication and collaboration
Responsible for ensuring shared marketing of respective unit's traditional programs and events
Provides resources, guidance, and support to student organizations planning athletic-related events
Works in partnership with Mason Maniaks to market new initiatives.
Works with Student Fan Engagement Interns and their respective areas, to enhance or develop and implement programs and events designed to increase student attendance and participation at athletic events
Works in partnership with athletics marketing staff to develop pre-game, in-game, and post-game activities to enhance the overall student experience at athletic events
Develops and manages a student rewards program that awards points for attendance at athletic events, including incentives and rewards as part of the Mason Maniaks
Creates opportunities for students to get to know and interact with student-athletes through community outreach and service events, appearances at traditional GMU student events, and meet and greets.
Develops new partnerships both on and off campus. For example, including Parking and Transportation, to explore opportunities for free parking or shuttle stops at local off-campus areas, improving student access to athletic events
Identifies and cultivates additional collaborative opportunities that enhance student athletic engagement.
Assesses the effectiveness of engagement initiatives through surveys, attendance tracking, and student feedback
Provides regular reports on engagement metrics and recommend improvements based on data
Tracks and analyzes the student experience in relation to athletics to identify trends, barriers, and opportunities for improvement that enhance student engagement and satisfaction
Oversees a budget allocated to fund the enhancement of current programs and the creation of new partnership programs
Ensures financial resources are effectively utilized to maximize impact and engagement
Performs other related duties as requested by the department's leadership.