Assistant Director of Strategic Brand Development, Women's Basketball

University of Texas at Austin

136d

About The Position

The Assistant Director of Strategic Brand Development for Women's Basketball is responsible for developing and leading programming to enhance Texas Women’s Basketball student-athlete personal brands. This role includes educating student-athletes on NIL, personal branding, and market value, as well as facilitating connections with community members to promote engagement and brand building. The position requires working on-site with additional hours including early mornings, evenings, weekends, and holidays, and involves travel. The role is expected to continue and is not suitable for remote work.

Requirements

• Bachelor’s degree and five plus years of relevant experience in student-athlete development, sports business, and brand development.
• Demonstrated understanding of traditional and non-traditional business models, including social media influencing.
• Excellent communication skills (verbal and written).
• Strong interpersonal skills and budget management experience.
• Strong organizational and problem-solving skills.
• Demonstrated ability to cultivate, build, and maintain strong working relationships.
• Proven effectiveness in cross-disciplinary collaboration.
• Demonstrated interest in pursuing continuous personal and professional development activities.

Nice To Haves

• Experience working in collegiate athletics or women’s basketball.
• Experience as a student-athlete in collegiate athletics.
• Experience working with students or student-athletes in educational settings.
• Significant working knowledge of NCAA rules and regulations with an emphasis on NIL.

Responsibilities

• Develop a nationally-recognized student-athlete brand development program.
• Provide leadership, strategic direction, and oversight of education programming and events for student-athletes.
• Assist current student-athletes in understanding their market value and developing strategies to elevate their brands.
• Participate in recruiting and educating prospective student-athletes on applicable rules and policies for NIL activities.
• Facilitate connections between student-athletes and external parties in accordance with NCAA guidelines.
• Identify and build collaborative partnerships across the University and with external partners.
• Participate in fundraising efforts to support Texas Athletics.
• Ensure compliance with Texas NIL law and NCAA policies regarding student-athlete NIL activities.
• Assist the Head Women's Basketball Coach and other support staff with additional duties as assigned.

Benefits

• Competitive salaries.
• Full benefits.
• Extensive support network.
• Collaborative working community.

What This Job Offers

• Job Type: Full-time
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees