Assistant Director of Recruiting and Marketing

University of Colorado•Denver, CO

15d•Hybrid

About The Position

Applications are accepted electronically ONLY at www.cu.edu/cu-careers The Executive MBA in Aviation (EMBAA) is the first degree of its kind, in the world. Partnering with Denver International Airport (DEN), one of aviation’s busiest global hubs, and launched in January 2026, this tailored educational experience is designed to shape current and aspiring executives into future industry leaders. Specifically, we recruit faculty from around the world (academia and industry) to teach a curriculum that focuses on the challenges and opportunities facing airports, airlines, and the companies that comprise their supply chains. With classes located at DEN, and week-long residencies at airports around the world, we deliver a hybrid, flexible course structure that balances in-person and online class sessions, without career interruption. Our goal for each cohort is to build a culture that is collaborative and intentional, creating an experience and support system that is second to none. The Assistant Director of Recruiting for the EMBAA is primarily responsible for developing, executing, and evaluating recruiting strategies to promote the program among prospective students and drive enrollment. An essential component of this role is external outreach to develop partnerships with aviation organizations willing to send high-performing employees to the program. This position must actively build pipelines, pursue leads, and secure enrollments in a competitive environment where persistence, customer service, and attention-to-detail help differentiate the program. A secondary responsibility is to develop and implement marketing campaigns and related events to expand the program’s visibility, increase leads, and identify ambitious, creative, and motivated students who are emerging leaders in their organizations. This position includes other operational duties required to manage the program and support the EMBAA faculty, students, and alumni, as needed. The position requires some evening and weekend work, and occasional out-of-state travel, and includes opportunities for professional development. This full-time position will be an integral and contributing member of the Executive Programs team at the business school.

Requirements

Bachelor’s degree in business, communications, marketing, public relations, or related field.
Four (4) years of professional experience in postsecondary student recruiting, executive search, and/or equivalent customer outreach.
Demonstrated ability to communicate effectively, both in writing and orally, with exceptional clarity and professionalism.
Strong interpersonal skills with the ability to establish, cultivate, and maintain effective working relationships across all levels of an institution.
Commitment to providing outstanding customer service and delivering an excellent student experience.
Ability to work independently, prioritize effectively, manage ambiguity, and translate complex or incomplete information into clear actions and results.
Proven experience managing and overseeing multiple projects simultaneously while maintaining exemplary attention to detail.
Ability to plan, establish, and implement program goals, objectives, workflows, and processes, including day‑to‑day administrative oversight.
Capacity to determine program scope, set deadlines, delegate tasks, and guide team members to achieve shared outcomes.
Demonstrated strategic, analytical, and creative thinking skills, including comfort with statistical analysis and the ability to support diverse stakeholders with varied backgrounds and experiences.
Ability to articulate institutional mission, program vision, and strategic priorities—including the value proposition of specialized programs such as the EMBAA—and to represent them with persistence, professionalism, and enthusiasm.
Commitment to equitable practices, access, engagement, and inclusive program delivery.
Demonstrated leadership and progressive supervisory ability, fostering strong team performance and continuous improvement.
Ability to develop and execute strategic plans that align with broader university goals and long‑term initiatives, including the 2030 strategic plan.
Understanding of education and professional development programming, including experience with aviation‑related initiatives (preferred or as applicable).

Nice To Haves

Master’s degree in business, communications, marketing, public relations, or related field.
Five (5) years of professional experience in postsecondary student recruiting, executive search, and/or equivalent customer outreach.
Experience in (and passion for) the aviation industry.
Experience with Student Information Systems/CRM (such as, Salesforce and Slate).
Experience with the design and production of print and electronic publications.
Experience with content marketing and website management (specifically Drupal).

Responsibilities

EMBAA Recruitment and Enrollment Management (50%25)
Develop and implement recruitment strategies to drive enrollment growth.
Set annual recruiting/enrollment goals to strengthen the program’s financial stability.
Generate and manage the recruitment funnel, utilizing heightened responsiveness and attention to student needs to convert expressions of interest into applications and enrolled students.
Oversee prospective student database and software systems to receive, follow up on, and respond to information requests and inquiries from prospective students.
Review applications, schedule and conduct interviews, and evaluate applicants for admission and eligibility for scholarships.
Develop effective yield processes and activities for student recruitment and enrollment.
Develop collaborations with aviation organizations to expand access to the program and ensure representation in each cohort from all voices in the ecosystem.
Develop partnerships and negotiate tuition discounts with organizations willing to sponsor multiple high-performing employees annually, to enter the EMBAA.
Capitalize on recruitment leads that may exist among current students and alumni.
Coordinate the program’s presence at recruiting fairs and conferences nationwide.
Identify and explore new ways to expand program reach, increasing awareness and leads among aviation communities.
Collaborate with the Associate Dean, the Director of Operations, and the Financial Director on the annual program budget.
Advocate for and represent the purpose statement and values of the EMBAA program.
EMBAA Marketing and Advertising Campaigns (20%25)
Work with the marketing department, outside vendors, and other partners to design and implement PR and marketing campaigns to promote the program.
Create marketing materials (flyers, videos, etc.), and other communication strategies, drawing on engagement among prospective and current students, as well as alumni.
Assist in managing and maintaining the EMBAA online presence (websites, social media) to ensure content remains accurate, up-to-date, and consistent across channels.
Conduct competitive intelligence to support and inform overall program strategy.
Work with outside vendors, as needed.
EMBAA Event Planning (20%25)
Organize, host, and participate in regular information sessions, webinars, and other events that target prospective students, on and off campus.
Manage event logistics, including venue selection, catering, technology needs, and promotional materials, ensuring a professional experience for attendees.
Partner with the Marketing team and/or outside partners to promote events through targeted digital and print campaigns to optimize attendance.
Track event metrics and gather attendee feedback to assess effectiveness and improve future event planning.
Coordinate follow-up communication with attendees to maintain engagement and move prospective students through the recruitment pipeline.
Collaborate with Advisory Board, faculty, alumni, current students, and other stakeholders to participate in recruiting events organized by others.
EMBAA Classroom Management (10%25)
Work with the Executive Program team to support the delivery of classes, responding to student and faculty inquiries, and resolving issues as they arise.
Assist with the coordination of program-specific events, such as orientation, graduation, program receptions, and alumni relations.
Other operational duties required to manage the program and support the EMBAA faculty, students, and alumni, as needed.

Benefits

The University of Colorado Denver provides generous leave, health plans and retirement contributions that add to your bottom line.
Benefits: https://www.cu.edu/employee-services/benefits
Total Compensation Calculator: http://www.cu.edu/node/153125

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