Accor Hotels-posted 3 months ago
Full-time • Mid Level
Miami Beach, FL
Accommodation

We are looking for a Assistant Director of Membership to join the re-opening of the famed Delano Miami Beach. Set to open its doors in 2025, Delano Miami Beach will fuse historic charm with contemporary luxury, reflecting a reimagined experience that pays homage to the original visionary concept. Comprising 170 rooms and distinct food and beverage concepts, the hotel will preserve its iconic walk-in pool and, in addition, unveil a new pool on an amenity deck, offering breathtaking views of the ocean. Delano Miami Beach will act as the brand's flagship location, re-establishing Delano as a trailblazer in luxury lifestyle hospitality. Ennismore, in partnership with Cain International (the owners of Delano Miami Beach as well as partner in the Delano brand), are currently undertaking a significant renovation and redevelopment of the iconic Delano hotel with an aim to open its doors again ahead of the 2025 winter high season.

  • Develop and implement a comprehensive membership strategy designed to attract, engage, and retain a cultivated, exclusive membership base, elevating the overall Delano experience.
  • Collaborate closely with Delano's Director of Membership, and Marketing team to ensure membership offerings are fully aligned with the hotel's positioning and cultural programming.
  • Introduce innovative membership tiers, bespoke packages, and elevated services that embody the Delano brand, ensuring the membership base remains sophisticated, engaged, and profitable.
  • Continuously analyze market trends, member behavior, and competitor activities to keep membership offerings fresh, appealing, and perfectly attuned to our clientele's preferences.
  • Develop compelling sales collateral, events, and campaigns that attract high-quality prospective members.
  • Lead and inspire a dedicated team to deliver exceptional service to both current and potential members, fostering an environment of collaboration, excellence, and creativity.
  • Design and manage the discreet application, approval, and onboarding processes for new members, ensuring alignment with Delano's brand values and standards.
  • Curate bold initiatives to drive membership revenue growth, including innovative promotional campaigns, exclusive corporate partnerships, and member referral programs.
  • Execute creative strategies to achieve and exceed membership targets while preserving the integrity and exclusivity of the membership club.
  • Utilize social media, email marketing, and other digital platforms to expand outreach and attract prospective members.
  • Regularly engage with members at events to gather feedback, strengthen relationships, and ensure satisfaction.
  • Maintain accurate and up-to-date records of membership data and statistics.
  • Oversee the delivery of exceptional member services and coordinate with other departments to meet member needs seamlessly.
  • Recruit, train, supervise, schedule, and evaluate team members in accordance with Delano procedures.
  • Liaise with vendors to secure the latest, most desirable products for Delano members while ensuring costs remain within budget.
  • Provide lateral service as needed in the spirit of providing exceptional guest service.
  • Bachelor's degree in Business Administration, Marketing, Hospitality Management, or a related field.
  • Minimum of 5 years of experience in a leadership role within a private club, luxury hospitality setting, or membership-driven organization.
  • Demonstrated success in developing and executing membership strategies that drive revenue growth, engagement, and retention.
  • Proficient in CRM systems and data analytics, with the ability to leverage insights to enhance member experiences and optimize program performance.
  • Proficient in budgeting, financial analysis, and cost control to achieve membership revenue goals.
  • Experience in developing and managing annual budgets for membership departments.
  • Ability to develop and implement marketing strategies to promote membership offerings and attract new members.
  • Experience in creating promotional campaigns to increase membership awareness and engagement.
  • Strong leadership skills to recruit, train, and supervise membership staff.
  • Ability to foster a culture of excellence and teamwork within the membership team.
  • Commitment to delivering personalized and exceptional service to all members.
  • Ability to address member concerns promptly to maintain satisfaction.
  • Knowledge of health and safety regulations related to membership operations.
  • Ability to maintain compliance with industry standards and brand guidelines.
  • Ability to stand or walk for extended periods.
  • Ability to lift and carry objects as necessary.
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