Assistant Director of Marketing
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About The Position
The Assistant Director of Marketing & Fan Experience at the University of North Carolina Wilmington (UNCW) plays a pivotal role in enhancing the marketing and fan engagement strategies for the university's athletics teams. This position is designed for an individual who is passionate about sports marketing and community engagement, and who can contribute to the vibrant culture of UNCW Athletics. The Assistant Director will be responsible for developing, organizing, and implementing various promotional events aimed at increasing student attendance and community involvement with UNCW Athletics. This includes coordinating special events that not only promote the teams but also foster a sense of community among fans and students. In addition to event planning, the Assistant Director will serve as the liaison for the UNCW mascot, which involves hiring staff and coordinating appearances to enhance the fan experience during games and events. The role also includes hiring, training, motivating, and supervising student employees, ensuring that they are well-prepared to assist in marketing initiatives and fan engagement activities. The Assistant Director will also be tasked with developing outreach programs for local youth sports organizations, thereby strengthening the relationship between UNCW Athletics and the surrounding community. Collaboration is key in this role, as the Assistant Director will work closely with various departments, including the Seahawk Club, Athletics Facilities and Events, and the Athletic Ticket Office, to create engaging fan experiences and activities that promote attendance and support for UNCW Athletics. This position is ideal for someone who is not only skilled in marketing but also has a strong understanding of the importance of community engagement in the realm of collegiate athletics.
