Assistant Director of Digital Engagement

Denison University • Granville, OH

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About The Position

The Assistant Director of Digital Engagement supports the creation, coordination, and execution of multi-channel marketing and engagement content for Institutional Advancement (IA). Reporting to the Senior Associate Director of Advancement Communications and Marketing (ACM), this role leads daily organic social media activity and supports paid social media campaigns to ensure consistent, on-brand messaging and audience engagement. This position contributes to storytelling and promotional efforts across digital and print platforms, including the alumni website, email newsletters, and event communications. Working collaboratively across the division and with campus partners, the Digital Engagement Specialist helps surface and share compelling stories, strengthen constituent connections, and enhance the visibility of IA priorities. The ideal candidate brings creativity, curiosity, and strong production skills, with a demonstrated ability to translate ideas into engaging content that builds awareness and drives engagement among alums, families, and friends of Denison. The Assistant Director of Digital Engagement supports the creation, coordination, and execution of multi-channel marketing and engagement content for Institutional Advancement (IA). Reporting to the Senior Associate Director of Advancement Communications and Marketing (ACM), this role leads daily organic social media activity and supports paid social media campaigns to ensure consistent, on-brand messaging and audience engagement. This position contributes to storytelling and promotional efforts across digital and print platforms, including the alumni website, email newsletters, and event communications. Working collaboratively across the division and with campus partners, the The Assistant Director of Digital Engagement helps surface and share compelling stories, strengthen constituent connections, and enhance the visibility of IA priorities. The ideal candidate brings creativity, curiosity, and strong production skills, with a demonstrated ability to translate ideas into engaging content that builds awareness and drives engagement among alums, families, and friends of Denison.

Responsibilities

• Develop, produce, and publish daily organic content across Institutional Advancement social media channels, ensuring alignment with IA goals, brand standards, and audience needs.
• Support the execution of paid social media campaigns under the direction of the ACM project calendar.
• Contribute to content development across multiple digital and print channels, collaborating across IA to generate leads, amplify key initiatives, and repurpose content from partner departments as appropriate.
• Publish and maintain content on the alumni website in coordination with IA stakeholders.
• Provide creative input and production support for a range of marketing initiatives, including event promotion, brand awareness efforts, fundraising solicitations, and stewardship communications.
• With manager oversight, serve as a liaison for select signature events, helping shape project timelines, coordinating communications across teams, and producing event-related deliverables.
• Performs other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees