University at Albany-posted 7 months ago
Mid Level
Albany, NY
Educational Services

The Assistant Director of Communications and Outreach for the College of Nanotechnology, Science, and Engineering (CNSE) at the University at Albany will play a pivotal role in enhancing the College's visibility, reputation, and strategic outreach. This position is responsible for the development and implementation of media campaigns related to University strategies and initiatives, building and sustaining the recruitment pipeline for CNSE and affiliated departments, and creating a wide range of published content and communication strategies for general audiences as well as for technical audiences. The incumbent will lead content development and management across CNSE's key communications channels, including the website, social media platforms, and campus-wide messaging. Responsibilities include creating compelling content that highlights current activities, initiatives, and successes of CNSE's students, faculty, alumni, and research. The Assistant Director of Communications and Outreach will work closely with the Office of Communications and Marketing, as well as undergraduate and graduate admissions, to design and implement targeted campaigns to build a pipeline of prospective students and showcase CNSE's unique programs and contributions. Additionally, this position will serve as a liaison for strategic communications with internal stakeholders, research partners, and external industry collaborators, ensuring that messaging is aligned, timely, and impactful. The portfolio also includes supporting events, special projects, and other initiatives that strengthen CNSE's brand and contribute to its long-term growth and success. The Assistant Director of Communications and Outreach will be a skilled professional with exceptional communication and writing abilities, proficiency in social media and design tools.

  • Define and deliver a CNSE communication strategy designed to promote CNSE research, academic programs, faculty, to defined audiences.
  • Create press releases, annual reports, articles for the website and University Communications and Marketing department, newsletters, and social media posts highlighting research and program achievements.
  • Manage CNSE area of the UA website, Listservs, SLATE campaigns and all means of communication.
  • Develop promotional materials to admitted and prospective students for recruitment outreach (webinars, Zoom, and other platforms).
  • Draft and coordinate mailings to diverse constituents, tailoring each mailing to the various groups, including prospective students and faculty as needed.
  • Develop and maintain a database of companies, contacts, alumni and other data to help build the pipeline.
  • Network with academic and industry representatives to identify areas for partnerships and promotion.
  • Attend local and regional events to promote CNSE programs at conferences, career fairs, academic institutions, etc. as well as internal college/department events.
  • Serve as the liaison between the Office of Admissions, the Grad School, the Career Office and the Office of Communications and Marketing concerning materials for prospective and admitted students.
  • Exceptional communication and writing abilities.
  • Proficiency in social media and design tools.
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