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University Communications and Marketing has overall responsibility for marketing and brand management, content development, media relations, social media and digital services for the university. The office optimizes the coordination of strategies and programs for these areas. The Office of Media Relations reports to the Vice President for Communications and Marketing and is the university's liaison to the local, national and international news media on behalf of one of the world's leading teaching and research institutions. The team handles media interactions, both proactive and responsive; pitches university stories and content to news media; produces media statements and plans; occasionally produces content; and provides internal and external communications counsel and support for the university's faculty, researchers, staff and leadership. The team positively positions faculty experts in key media channels and handles all requests to film and photograph on the campus from the news media, production companies and other third parties. The department provides issues management guidance and crisis management support, working with the university's Executive Director of Media Relations.