Assistant Director, Media, Communications, and Marketing

Florida State UniversityTallahassee, FL
292d$51,500

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About The Position

The Office of Admissions is a unit within the Division of Enrollment Management, which is comprised of four distinct units: Office of Admissions, Office of the University Registrar, Office of Financial Aid, and Technology Operations. Enrollment Management's integrated services provide distinctive support throughout the student's development and progression in their academic experience - from recruitment through commencement. Through collaboration, communication, and commitment, all units within Enrollment Management achieve the highest level of student-centered service to current and prospective students and families and to campus partners across the University. Position is responsible for the creative vision, direction, implementation, and delivery of marketing materials for the Office of Admissions. Works closely with the leadership team to strategically develop and design both print and digital materials, presentations, or other marketing items for prospective students, parents, and high school counselors. Ensures that the Office of Admissions aligns with university marketing and branding initiatives to establish a brand identity for a global audience. Position works as part of a collaborative team with internal partners within the Division of Enrollment Management as well as external partners across the university. Serves as the Office of Admissions strategic visionary for creative and marketing concepts. Ensures that creative work is consistent with the university's brand and messaging. Develops, edits, proofreads, approves, and coordinates all content for the department marketing efforts. Responsible for the direct supervision and training of the department graphic designer. Coordinates with the business operations team within the Division of Enrollment Management to provide necessary quotes for processing print requests. Partners with printers and vendors prepare digital files, assess press check quality, and obtain invoices to ensure production deadlines are met within budget and fulfilled to the department's satisfaction. Oversees department master calendar organizing and developing marketing timelines, photoshoots, content deadlines, printing timelines, and managing inventory of department print materials. Coordinate with various university departments to develop written content and ensure all information represents the university accurately. Assist with the planning and coordination of communication projects for the Office of Admissions including emails, social media, and websites/portal updates. Contributes to long-range planning. Reviews and evaluates policies and procedures, making suggestions, and recommendations to senior leadership regarding marketing and communication functions. Shares in the compilation and analysis of data for recommendations and projections. Assists in the development and implementation of goals, objectives, policies, procedures, and staffing within area of oversight.

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