Assistant Director Intl Recruit and Marketing-OOGAO

University Of Central Oklahoma•Edmond, OK

19h

About The Position

The Assistant Director of International Marketing and Recruitment plays a pivotal role in advancing UCO’s international enrollment goals. This position provides leadership in agent management, marketing strategy, and student recruitment. The Assistant Director will oversee global agent partnerships and supervise a marketing team responsible for high-impact content and campaigns that elevate UCO’s visibility to international students.

Requirements

Bachelor’s degree from an accredited institution and 3+ years of relevant experience in areas such as sales, recruitment, marketing, or education or an equivalent combination of education and experience.
Must have a valid driver's license, clean driving record, and be able to operate a typical motor vehicle.
Strong interpersonal, intercultural, and written and oral communication skills.
Demonstrated ability to simultaneously manage multiple complex projects and deadlines.
Data-informed decision making and strategic thinking.
Ability to travel 4-8 weeks per year.
Flexibility to occasionally work early mornings, evenings or weekends.
Ability to work at a fast pace while collaborating with and motivating others to complete tasks effectively

Nice To Haves

Supervisory or team leadership experience is strongly preferred.
Master's degree.
Experience working with educational agents, international student marketing, business development, or digital campaign management.
Familiarity with Slate, Salesforce, or similar CRM platforms.
Knowledge of SEO tools (e.g., Google Analytics, SEMrush) and email marketing platforms.
Familiarity with international admissions and U.S. student visas.
Experience living, studying, or working abroad.
Knowledge of photography, videography, editing, scripting, etc. a plus.
Fluency in a second language is a plus.

Responsibilities

Manage a global network of educational agents and recruitment partners.
Oversee the lifecycle of agent relationships, including contract execution, onboarding, training, commission processing, and performance evaluation.
Coordinate marketing campaigns and communication tools for agent engagement.
Supervise a team of staff and student marketing professionals producing digital and print materials.
Provide leadership in departmental marketing strategies such as SEO, GEO, YouTube, email marketing, video/ graphic content creation, advertising, and web optimization.
Analyze marketing data and campaign performance to inform decisions.
Represent UCO at in-person and virtual recruitment events worldwide, including education fairs, high school visits, and partner institution presentations.
Conduct outreach and presentations to prospective students and families.
Contribute to recruitment funnel management, CRM strategy, and yield initiatives.
Support admissions and immigration colleagues as needed within the new student recruitment funnel.
Will need to acquire some knowledge of foreign credential evaluation, application for admissions processing, and visa-related information.
Support the Executive Director in long-term planning, data analysis, and budgeting.
Collaborate across UCO offices, including Admissions, Academic Affairs, and University Communications, to support institutional internationalization goals.
Serve as a visible leader in the Office of Global Affairs and provide mentorship to junior team members.