Assistant Director Intl Recruit and Marketing-OOGAO

UNIVERSITY OF CENTRAL OKLAHOMA • Edmond, OK

139d • $46,350 - $46,350

About The Position

The Assistant Director of International Marketing and Recruitment plays a pivotal role in advancing UCO’s international enrollment goals. This position provides leadership in agent management, marketing strategy, and student recruitment. The Assistant Director will oversee global agent partnerships and supervise a marketing team responsible for high-impact content and campaigns that elevate UCO’s visibility to international students.

Requirements

• Bachelor’s degree from an accredited institution.
• 3+ years of relevant experience in areas such as sales, recruitment, marketing, or education or an equivalent combination of education and experience.
• Must have a valid driver's license and a clean driving record.

Nice To Haves

• Supervisory or team leadership experience is strongly preferred.
• Master's degree.
• Experience working with educational agents, international student marketing, business development, or digital campaign management.
• Familiarity with Slate, Salesforce, or similar CRM platforms.
• Knowledge of SEO tools (e.g., Google Analytics, SEMrush) and email marketing platforms.
• Familiarity with international admissions and U.S. student visas.
• Experience living, studying, or working abroad.
• Knowledge of photography, videography, editing, scripting, etc. a plus.
• Fluency in a second language is a plus.

Responsibilities

• Manage a global network of educational agents and recruitment partners.
• Oversee the lifecycle of agent relationships, including contract execution, onboarding, training, commission processing, and performance evaluation.
• Coordinate marketing campaigns and communication tools for agent engagement.
• Supervise a team of staff and student marketing professionals producing digital and print materials.
• Provide leadership in departmental marketing strategies such as SEO, GEO, YouTube, email marketing, video/ graphic content creation, advertising, and web optimization.
• Analyze marketing data and campaign performance to inform decisions.
• Represent UCO at in-person and virtual recruitment events worldwide, including education fairs, high school visits, and partner institution presentations.
• Conduct outreach and presentations to prospective students and families.
• Contribute to recruitment funnel management, CRM strategy, and yield initiatives.
• Support admissions and immigration colleagues as needed within the new student recruitment funnel.
• Support the Executive Director in long-term planning, data analysis, and budgeting.
• Collaborate across UCO offices, including Admissions, Academic Affairs, and University Communications, to support institutional internationalization goals.
• Serve as a visible leader in the Office of Global Affairs and provide mentorship to junior team members.

Benefits

• Regular, full-time, salaried, exempt and benefit-eligible staff position.

What This Job Offers

• Job Type: Full-time
• Education Level: Bachelor's degree