Assistant Director for Digital Engagement
About The Position
This position is responsible for developing and implementing a broad program of digital engagement and marketing to support a vibrant campus community. With oversight of the department's social media, digital signage, and promotional material, the Assistant Director's role is to increase student awareness, interest,, and engagement with campus life. This position reports to the Executive Director of Student Engagement & Student Union and is part of a collaborative team of professionals supporting student engagement across a wide range of areas that also include leadership, civic engagement, campus activities, inclusion, orientation, student government, student organizations, and the student union.
Requirements
- Bachelor's degree required in Communications, Marketing, or related field
- 2-3 years of full-time experience in digital engagement, graphic design, and/or communications work, preferably in a higher ed setting
- Demonstrated knowledge of issues, trends, standards, policies, and best practices relevant to social media, marketing, and graphic design
- Ability to work evening and weekend hours
Responsibilities
- Lead digital engagement efforts across social media, websites, kiosks, and digital signage, including content creation, scheduling, and performance reporting.
- Manage departmental social media channels and collaborate with campus partners to develop creative, on-brand graphics, videos, and campaigns.
- Oversee department websites and ensure digital signage and kiosks are updated, functioning, and aligned with University Brand Standards.
- Develop and execute marketing and communication strategies for department programs and major university events, including targeted advertising and promotional materials.
- Create marketing graphics for print and digital use, including posters, banners, flyers, and other promotional materials.
- Provide regular supervision and guidance to a team of students working in social media, graphic design, web design, and multimedia to engage their fellow students in ways that build connection and community.
- Analyze audience trends and engagement data to refine digital and marketing strategies that elevate visibility and support key initiatives.
Benefits
- Health Benefits: Experience comprehensive medical, dental, and vision coverage, along with wellness programs that include preventive care and fitness memberships. Our flexible spending and health savings accounts simplify managing healthcare costs. Join a workplace that prioritizes your health—because your journey to wellness should be rewarding!
- Tuition Coverage: Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.
- Retirement Contributions: ERAU contributes an annual 6% gift of your base salary to your retirement plan and offers a 4% matching contribution, with no vesting period.
- Generous Time Off: Relax with 18 days of personal leave in your first year. Enjoy 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year’s Day.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
1,001-5,000 employees
