Assistant Director, Digital Marketing

Stony Brook University • Stony Brook, NY

397d • $72,000 - $78,000

About The Position

The Assistant Director, Digital Marketing is responsible for creating, managing, and optimizing digital content across various platforms to support the marketing and communication goals of the organization. This role involves developing content strategies, managing social media accounts, and ensuring all digital content aligns with the organization's brand identity and strategic objectives. The ideal candidate will have a strong understanding of content strategy, SEO, and social media, and will work collaboratively with various stakeholders to produce engaging and effective content.

Requirements

• Bachelor's degree (foreign equivalent or higher).
• Three [3] years of full-time experience in communications, design, marketing, social media, or public relations.
• Proficiency in content management systems (CMS) and familiarity with SEO tools.
• Knowledge of social media platforms and experience managing social media accounts.
• Experience with graphic design and video editing.
• Demonstrated use of analytics tools such as Google Analytics and Google Search Console.

Nice To Haves

• Master's degree (foreign equivalent or higher) in Marketing, Communications, Digital Media, Higher Education Administration, or a related field.
• Knowledge of effective graphic design, branding, and marketing principles.
• Experience in photography and/or video production.
• Work experience in an academic or higher education setting.
• Strong writing and editing skills, with the ability to produce high-quality content.

Responsibilities

• Develop and execute content strategies that align with organizational goals and objectives.
• Create, edit, and publish high-quality content for websites, social media channels, and other digital platforms.
• Produce impact stories, campaign materials, feature stories, brochures, and media releases.
• Ensure all content aligns with the organization's brand identity, meets accessibility standards, and maintains consistent messaging and tone.
• Create or source high-quality images, graphics, or videos to complement content.
• Implement SEO best practices to increase website visibility and improve engagement.
• Partner with stakeholders to develop web content that engages, informs, and drives conversions.
• Create and maintain websites using content management systems (CMS).
• Manage digital assets and ensure design consistency across web pages.
• Use data analytics to measure the effectiveness of communication strategies and recommend adjustments as needed.
• Develop and implement social media strategies to promote initiatives and engage key audiences.
• Monitor and analyze social media performance to identify areas for improvement and growth.
• Assist in strategizing and developing content for marketing campaigns.
• Support digital marketing strategies using analytics tools such as Google Analytics, Tag Manager, and others.
• Recruit, select, and manage the College of Business social media interns.
• Work on integrated marketing and communications projects with various team members and program directors.
• Foster relationships across the community to explore potential partnerships and advance organizational goals.
• Ensure timely publication of content and manage multiple projects simultaneously.

Benefits

• $3,400 UUP annual location pay, paid biweekly.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree