Assistant Director, Content Creator

Columbia University In the City of New York•New York, NY

41d•$68,000 - $80,000

About The Position

Reporting to the Senior Director, Content & Editorial, the Assistant Director, Content Creator develops and produces high-impact multimedia content that showcases Columbia Business School's people, programs, and thought leadership. This role owns the capture of short-form video, photography, and social media storytelling that elevates CBS digital presence by shaping how the School's community, events, and thought leadership are represented and experienced across digital channels. The Assistant Director, Content Creator partners closely with colleagues across Marketing and Communications including the Digital Designer to concept, and execute engaging visual and editorial content for platforms such as Instagram, LinkedIn, TikTok, X, and YouTube as well as our website and newsletter. Combining creativity, technical skill, and brand awareness, the incumbent actively shapes the CBS digital voice through dynamic storytelling that drives audience engagement and strengthens the School's presence across platforms. About Columbia Business School For over a century, Columbia Business School has helped develop leaders and builders of enterprises who drive value for their stakeholders and society at large through our MBA, MS, PhD, and Executive Education programs. We are equally committed to cultivating new scholars and teachers, and to creating and disseminating pathbreaking knowledge, concepts, and tools which advance the understanding and practice of management through our faculty research and PhD programs. Our vision is simple: to develop ideas and leaders that transform the world-from the very center of business. Our ever-evolving curriculum - featuring pioneering courses, STEM certification, and immersive experiential learning -prepares students to excel in key areas such as digital transformation, entrepreneurship, and innovation, twenty-first century finance, the intersection of business and society, and climate and sustainability. The CBS administration enables CBS' educational and scholarly mission through strategic and operational guidance and support, optimizing School resources through well-designed, transparent processes with a culture of respect for all.

Requirements

Bachelor's Degree and 2-4 years of related experience in content creation, digital multi-media storytelling, or multimedia production.
Proven ability to capture, edit, and produce short-form video and photo content for digital and social platforms.
Demonstrated experience with Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, After Effects, or Rush) and basic audio/video editing workflows.
Strong understanding of social media platforms and content trends, particularly Instagram, LinkedIn, TikTok, X, and YouTube.
Excellent visual storytelling, composition, and editing skills, with a strong attention to detail and brand alignment.
Ability to work both independently and collaboratively in a fast-paced environment, often managing multiple projects simultaneously.
Exceptional organizational and communication skills, including the ability to translate creative direction into finished content.
Flexibility to attend and document events occasionally during evenings or weekends as needed.

Nice To Haves

Experience working in a higher education or agency setting is a plus.

Responsibilities

Captures and produces high-visibility short-form videos, photo stories for social posts that strategically highlight the Columbia Business School community, events, research, and thought leadership.
Produces content optimized for a variety of social platforms, including but not limited to: Instagram, LinkedIn, TikTok, X, and YouTube, with a focus on platform performance, trend relevance, and audience engagement.
Edits and assembles video clips, overlay captions, music, and text for fast-turn, high-impact digital distribution aligned with brand tone and engagement goals.
Works closely with the Content and Editorial team to plan, schedule, and publish engaging, platform-appropriate content.
Executes brand-aligned, high-quality digital photography and videography across a variety of School activities, including events, student life, classes, and faculty interviews.
Applies an editorial and candid approach to capture authentic, people-centered storytelling that reflects CBS's identity and voice.
Provides professional on-site direction to subjects, ensuring efficient production and strong on-camera presence.
Edits imagery for color, composition, and tone to uphold and reinforce School-wide brand consistency.
In conjunction with the Associate Director of Social Media and other Marketing and Communications colleagues, collaborates to generate ideas that reflect CBS's thought leadership and community culture.
Maintains awareness of trending visual styles, emerging platforms, and digital storytelling formats to keep CBS's creative output current and competitive.
Contributes ideas that help advance the School's digital presence and deepen long-term audience engagement.
Edits short-form video and photo content using Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop, After Effects, or Rush).
Organizes digital assets, maintains metadata, and ensures proper tagging and archiving for efficient reuse and cross-platform deployment.
Manages photo/video equipment and maintains readiness for rapid-response content needs and on-the-go shoots.
Attends and documents School events, capturing short video clips and photos for timely, high-engagement social deployment.
Delivers quick turnaround edits for use across CBS channels and partner platforms, ensuring content is delivered in alignment with engagement windows and platform demand.