Assistant Director, Campaign Orchestration & Activation

Northwestern Mutual • Wauwatosa, WI

255d • $92,750 - $172,250

About The Position

The Assistant Director, Campaign Orchestration & Activation is responsible for supporting the planning, development and execution of marketing campaigns and strategies to drive engagement and efficiency. Working closely with the Senior Director, Marketing Orchestration & Activation, this role involves leveraging marketing automation platforms and optimizing campaign execution. The Assistant Director, Campaign Automation & Activation collaborates with cross-functional teams to ensure effective message delivery, campaign automation, and technical solutioning. This role will focus on email delivery, with emphasis on evolving to omni-channel and triggered customer journeys.

Requirements

• Bachelor's Degree (Marketing or Business Preferred)
• 7+ years of experience in a Marketing role with experience in executing cross-functional projects, with an emphasis on email marketing.
• Experience leading projects and programs.
• Strong understanding of full funnel marketing and how it enables sales.
• Understanding of consumer marketing and target audience to assess needs, trends, and opportunities.
• Prior experience with Salesforce Marketing Cloud Email Studio, Journey Builder, Audience Builder, and Automation Studio.
• Ability to manage multiple, competing priorities and thrive in a fast-paced, high-growth category environment.
• Effectively communicates with key stakeholders; comfortable providing feedback and recommendations.
• Ability to build and maintain effective working relationships cross-functionally.
• Can effectively present complex information in a way that is understood by wide audiences.
• Successfully delivers against timelines and within budget.
• Continuously look for ways to optimize and improve processes and programs.

Responsibilities

• Assist in translating business goals and objectives into actionable experiences on marketing automation platforms.
• Develop omni-channel content distribution automation capabilities using platforms such as Salesforce Marketing Cloud (SFMC) and data platforms.
• Manage a team of specialists to ensure self-service campaigns and activation of marketing plans.
• Align with Product and Engineering on quarterly campaign commitments utilizing marketing capacity and department prioritization.
• Accountable for the collaboration with Product, Data and Engineering teams to identify and onboard the additional tools, such as Customer Data Platform (CDP) and other automation platforms, as needed for campaign orchestration and optimization.
• Influence and implement capabilities including targeting, personalization, and dynamic content to deliver the best customer experience while driving efficiency.
• Oversee the setup, configuration, and management of marketing automation platforms.
• Collaborate closely with Analytics leads to optimize customer engagement and content effectiveness.
• Work collaboratively with Marketing, Product, and Engineering teams to align strategies and requirements, improve performance, and build effective customer journeys.

Benefits

• Fairness and transparency in salary range
• Diversity and inclusion in the workplace
• Opportunities for career growth
• Support for creative ideas and leadership challenges

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree