Assistant Director, Brand Content, Philanthropy Communications

Dana-Farber Cancer Institute • Brookline, MA

216d

About The Position

Dana-Farber Cancer Institute's Division of Philanthropy is seeking a talented and experienced Assistant Director, Brand Content to join our dynamic Philanthropy Communications and Marketing Team. As the Assistant Director, you will play a crucial role in creating compelling and engaging brand content that effectively communicates our Dana-Farber and Jimmy Fund messaging to our target audiences. As the Assistant Director, Brand Content, you will be responsible for creating persuasive and impactful copy that captivates our audience and drives engagement. Your work will contribute to the overall success of our marketing campaigns and help us achieve our business goals. You will collaborate closely with the marketing team, as well as other key departments such as design and strategy, to ensure that the copy effectively communicates our brand message and resonates with our target audience. The Assistant Director also coaches and consults with a team of Account Managers responsible for creating and refining content for use across the department's communication channels, including for donor events, print and digital annual giving pieces, and Jimmy Fund community fundraising events. Reporting to the Assistant Vice President, Philanthropy Communications, this is an exciting opportunity for a creative individual who is passionate about storytelling and has a strong understanding of marketing and brand strategies. If you are a skilled wordsmith with a strength in crafting persuasive copy, we encourage you to apply and take the next step in your career. The onboarding of this role will include a comprehensive training process which includes completion of online modules, shadowing colleagues, and hands-on learning experiences throughout the first calendar year in the role. Embody Dana-Farber's Core Values: Impact; Excellence; Compassion & Respect; Discovery; and Equity and Inclusion every day. Add value to the Dana-Farber community by seeking opportunities to collaborate across the Institute. Foster an ethical, positive, results-oriented culture founded on open communication.

Requirements

• Bachelor's degree required plus 4+ years of relevant work experience.
• Degree preferably in English, Journalism, Marketing, or a related field.
• Proven experience as a copywriter, preferably in a senior or lead role.
• Exceptional writing and editing skills, with a keen eye for detail.
• Strong understanding of marketing strategies and the ability to tailor copy to different target audiences.
• Proficiency in SEO techniques and keyword research.
• Excellent time management and organizational skills, with the ability to meet tight deadlines.
• Strong communication and collaboration skills, with the ability to work effectively in a team environment.
• Proficiency in Microsoft Office Suite and project management systems.

Responsibilities

• Develop and maintain a consistent brand voice and tone across all marketing materials.
• Direct creative concepts and copy for various marketing materials, including advertisements, website content, social media posts, email campaigns, video and more.
• Collaborate with the marketing team to understand project objectives and target audience, ensuring that the copy aligns with the brand voice and messaging.
• Create messaging guides, branded language and participate in ongoing development of style guide.
• Craft compelling and persuasive copy that effectively communicates our brand message and value proposition.
• Collaborate with cross-functional teams to gather information and insights that will inform your copywriting approach.
• Collaborate with the design team and account management team to ensure that copy and visuals work harmoniously to create a cohesive and impactful marketing campaign.
• Conduct thorough research to gain a deep understanding of the industry, competitors, and target market, using this knowledge to inform and enhance the copy.
• Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.
• Stay up-to-date with industry trends and best practices in copywriting, incorporating new techniques and strategies into your work.
• Contribute writing as well as development and production of online content for Impact, our donor magazine.
• Interact with all levels of the organization.

Benefits

• Generous healthcare and retirement plans.
• At minimum 3-weeks' vacation time in addition to 10 paid holidays.
• Flexible work environment.
• Work/life balance.
• Personal, professional, and leadership development opportunities.
• 75+ specialized professional development sessions designed for staff each year through its in-house learning program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree