An assistant marketing manager develops, implements, and oversees digital marketing strategies to enhance brand awareness, drive website traffic, and generate leads. This involves planning and managing campaigns across various channels like social media, SEO, and email, analyzing performance with web analytics, managing budgets, and collaborating with teams or agencies. Job Description: Develop and implement a comprehensive content strategy that aligns with the company's objectives, target audience, and brand identity. Drive brand awareness, audience engagement, and lead generation through strategic content marketing initiatives. Produce high-quality, impactful content across various platforms, including websites, blogs, social media, and email marketing campaigns. Optimize content for search engine performance (SEO) while maintaining consistent brand messaging and tone of voice. Collaborate with cross-functional teams to gather insights and create content that supports marketing efforts, product launches, and thought leadership initiatives. Assist the Senior Marketing Manager with the development, execution, monitoring and evaluation of strategic marketing plans Constantly providing new and innovative ways to drive brand growth and engagement online and at retail Works closely with various agencies (Media, Market Research, PR, Influencer, etc.) to execute brand initiatives Manage influencer outreach programs to create educational content for various digital channels (Organic and Paid) Conceptualize, brief and manage inhouse video’s and photoshoots