Assistant Coach (Assistant Store Manager)

Rally House • Sonoma, CA

23h • Onsite

About The Position

Rally House is a specialty retail store operating 300+ stores nationwide and growing. The company offers an exclusive store discount, a competitive benefits package with flexible PTO, 401k match, parental leave, paid holidays, and continued development opportunities. The Assistant Coach acts as the Assistant Store Manager, supporting store performance by ensuring standards are consistently executed and by helping develop the team. This role takes ownership of day-to-day outcomes, supports training and coaching efforts, and helps maintain a steady, organized, and guest-focused environment. The Assistant Coach adapts quickly to changing priorities and supports the Head Coach in driving overall store results.

Requirements

• Ability to adapt quickly, problem-solve, and lead through change
• Effective communication, prioritization, and delegation skills
• Enthusiastic attitude with a passion for sports and retail
• Leadership and coaching skills with the ability to develop and motivate teams
• Strong understanding of store operations and business execution
• 3+ years of experience in retail
• 1+ year in a supervisory or team lead role

Nice To Haves

• Associates or Bachelor’s degree preferred

Responsibilities

• Partner with the Head Coach to attract, hire, and onboard talent
• Lead ongoing training and development plans for team members
• Coach performance, document feedback, and support corrective actions
• Build engagement through recognition, communication, and follow-up
• Own execution of operational standards and routines
• Validate Playbook adherence through observation and walkthroughs
• Ensure compliance with safety, cash handling, and policy standards
• Act as operational leader-on-duty in the Head Coach’s absence
• Lead execution of visual directives and seasonal transitions
• Ensure fixture flow and product placement drive sales and ease of shopping
• Maintain store organization and back-of-house standards
• Coach Team Captains and Teammates on visual expectations
• Own service execution and customer experience standards
• Observe the store through the customer lens and adjust in real time
• Resolve complex customer concerns and ensure follow-up
• Reinforce consistency of service behaviors across all shifts
• Support payroll planning and labor optimization
• Analyze store performance and take action to improve results
• Lead execution of special events and hot markets
• Drive daily, weekly, and monthly performance goals

Benefits

• exclusive store discount
• competitive benefits package
• flexible PTO
• 401k match
• parental leave
• paid holidays
• continued development opportunities

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees