Assistant Campaign Manager, Influencer Marketing

Horizon Media•New York, NY

2d•$50,000 - $60,000

About The Position

The Influencer Marketing team is responsible for the output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership, campaign or video we create. Blue Hour Studios is seeking a creative influencer and creator marketer to join its campaign execution team to support Influencer Marketing projects and objectives. The Assistant Campaign Manager will support creator and influencer programs, working closely with the team to develop proposals and content in collaboration with creators. They’ll contract creators, execute campaigns, assist with team administration, and analyze campaign results. The ideal candidate is passionate about the social ecosphere, actively participates within it, and understands the social/digital media landscape (TikTok, Instagram, Twitter, YouTube, Facebook and emerging platforms as they arise). As an Assistant Campaign Manager on the Influencer team, you will… Assist in the execution and production of influencer campaigns with internal and external business partners, including but not limited to: Creation and presentation of influencer lists for client ranking and approval Influencer identification, outreach and management Coordination and collaboration with influencers for concepts, content and postings in accordance with timelines Development of campaign materials for clients and influencers including briefs, timelines, trackers, agendas and more Live influencer content coordination and auditing Management of campaign tools and project management trackers Invoice management and coordination Administrative tasks which include attending account status meetings and note taking, talent briefings, shipping/fulfillment, and maintaining/organizing campaign assets Work closely with team to curate, analyze, and develop post-campaign reporting, including but not limited to: Filing of post-level data including influencer tools, backend data and Google sheet management Organization & synthesis of campaign raw data at a granular post-level Development of key learnings and insights from the reporting Development of relevant graphs and charts to illustrate campaign performance Maintain internal insights database (i.e. benchmarks) Contribute to case studies for awards, marketing, and presentations Support with team administration, including but not limited to: Vetting, coordination of internal/external meetings Contribute to Horizon’s influencer marketing practice and digital experiences department Participate in internal brand, influencer and client meetings Lead and oversee influencer payments and invoicing, working with Accounting Team to coordinate timely billing and influencer payments Work with the team to develop new business efforts and tactical planning, including but not limited to: Research & develop insights around social media platforms, influencers, competitive brands, and trends to assist in the development of new business proposals Organize, schedule, and recap meetings Assist in the development of new business proposals including but not limited to: Identifying sample influencers Vetting influencers, partners, and technologies with an eye to operational and cost efficiencies Proposal development inclusive of deck building, writing, and organizing relevant materials Competitive, brand and influencer audits Organize, schedule, and recap meetings Champion talent/influencer programs across the agency

Requirements

Passion for influencer marketing, social media, and pop culture/trends
Interest in talent relations, management, or social media marketing
Strong understanding of social platforms, strategy, and landscape (Instagram, TikTok, YouTube, Twitch, Twitter, Threads, etc.)
Team player, and enthusiastic self-starter who is also extremely innovative, creative, professional and resourceful
Familiarity with digital reporting, data, and analytics
Ability to thrive in a fast-paced environment and handle multiple projects simultaneously
Must have strong verbal and written communication skills
Strong collaboration skills
Ability to manage through a high level of ambiguity to actionable recommendations/solutions
Very proficient with Microsoft Office (Word, Powerpoint, and Excel + Google Suite)
BA/BS required (Communications, Advertising, Marketing, or related field)

Responsibilities

Assist in the execution and production of influencer campaigns with internal and external business partners
Creation and presentation of influencer lists for client ranking and approval
Influencer identification, outreach and management
Coordination and collaboration with influencers for concepts, content and postings in accordance with timelines
Development of campaign materials for clients and influencers including briefs, timelines, trackers, agendas and more
Live influencer content coordination and auditing
Management of campaign tools and project management trackers
Invoice management and coordination
Administrative tasks which include attending account status meetings and note taking, talent briefings, shipping/fulfillment, and maintaining/organizing campaign assets
Work closely with team to curate, analyze, and develop post-campaign reporting
Filing of post-level data including influencer tools, backend data and Google sheet management
Organization & synthesis of campaign raw data at a granular post-level
Development of key learnings and insights from the reporting
Development of relevant graphs and charts to illustrate campaign performance
Maintain internal insights database (i.e. benchmarks)
Contribute to case studies for awards, marketing, and presentations
Support with team administration
Vetting, coordination of internal/external meetings
Contribute to Horizon’s influencer marketing practice and digital experiences department
Participate in internal brand, influencer and client meetings
Lead and oversee influencer payments and invoicing, working with Accounting Team to coordinate timely billing and influencer payments
Work with the team to develop new business efforts and tactical planning
Research & develop insights around social media platforms, influencers, competitive brands, and trends to assist in the development of new business proposals
Organize, schedule, and recap meetings
Assist in the development of new business proposals
Identifying sample influencers
Vetting influencers, partners, and technologies with an eye to operational and cost efficiencies
Proposal development inclusive of deck building, writing, and organizing relevant materials
Competitive, brand and influencer audits
Champion talent/influencer programs across the agency