Assistant Brand Manager

ITW • Cincinnati, OH

107d • $80,000 - $120,000

About The Position

ITW Evercoat is the global leader in professional auto body repair solutions, offering a premium portfolio of body fillers, putties, adhesives, and marine repair products. As a division of Illinois Tool Works (ITW), a Fortune 200 company with over 100 years of innovation, we operate using a proven 80/20 business model that drives focus, simplicity, and long-term success. We foster a culture grounded in Integrity, Respect, Trust, Shared Risk, and Simplicity. Our new Assistant Brand Manager (ABM) will play an immediate role in accelerating sales against the biggest opportunities. We have 4 great brands with incredible growth potential. This role involves identifying new opportunities & insights, developing holistic marketing plans, developing & managing relationships with key retail partners, and driving awareness & consumption via marketing campaigns that deliver against brand goals.

Requirements

• Undergraduate degree in Business or related field
• MBA Strongly preferred
• 2-5 Years experience in marketing disciplines including brand marketing, shopper/trade marketing, social, or media management
• Preference for sales experience in retail sales environment on customer team or brand sales team
• Strong cross functional leadership, with ability to drive impact through influence
• Ability to synthesize data/trends/consumer and customer inputs into actionable insights
• Excellent verbal and written communication skills to influence interaction with team members, customers, and stakeholders

Responsibilities

• Help Lead marketing P&L and deliver above-market organic growth and operating income targets leveraging ITW business model
• Identify, develop, and win new retail opportunities with category growth focus across key business drivers: awareness/trial/repeat, distribution, merchandising, shelving & pricing strategies
• Convert consumer & customer pain points to define & develop new commercial & new product growth initiatives
• Grow social platforms & brand sales by leveraging paid/owned/earned model to drive awareness & consumption with heavy emphasis on influencer management; plan promotional cadence that strategically drives incrementality
• Define how to win strategies in digital including the development of Ecommerce via 1P/3P relationships across Amazon and retailer .COMs
• Work closely with enterprise sales, marketing, product management, & operations teams to ensure alignment and support for key initiatives; build strategic partnerships at retail that unlock new opportunities for growth
• Lead forecast process to ensure delivery of annual plan and long range plan goals & ensure optimal supply

Benefits

• Autonomy to make decisions
• Support of a collaborative culture
• Opportunity to work for a company that invests in your future

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Machinery Manufacturing
• Education Level: Bachelor's degree