Assistant Brand Manager - Residential Markets

York Design Group•York, PA

11h

About The Position

We're looking for an Assistant Brand Manager for our Residential channel marketing team. This role is all about execution—with a strong focus on organic social media, customer engagement, and keeping our brand presence sharp and responsive. This is the tactical right-hand to the Brand Manager, coordinating across marketing, e-comm, sales, and customer service, to ensure our brand shows up consistently and effectively at every touchpoint. If you thrive on making things happen, turning feedback into action, and engaging with customers across social platforms and review channels, this role is for you!

Requirements

2–4 years of marketing experience, ideally in consumer goods, home improvement, or a related industry
Hands-on experience managing social media accounts for a brand
Strong project management and organizational skills
Excellent written and verbal communication skills
Highly collaborative and comfortable working cross-functionally
Creative thinker who’s not afraid to roll up their sleeves and get things done
Occasional travel to tradeshows and events required

Nice To Haves

Familiarity with review management tools like Bazaarvoice is a plus

Responsibilities

Brand & Channel Support Partner with the Brand Manager to execute marketing plans for the Residential channel
Coordinate and manage timelines for product launches, seasonal campaigns, and collections
Collaborate with cross-functional teams to ensure consistent brand messaging and positioning across all touchpoints
Execute marketing materials and tools needed in-market to drive sales, including sell sheets, brochures, digital assets, and product launch kits, ensuring timely distribution to the field
Coordinate with the Brand Manager and sales leadership to gather feedback from the field and adapt marketing tools to meet evolving needs
Support local sales initiatives with region-specific assets and event materials
Own day-to-day organic social media planning, scheduling, and posting
Engage directly with followers, influencers, and brand fans across platforms
Monitor and respond to social media conversations in real time, escalating as needed
Monitor and manage product reviews across third-party platforms (e.g. Bazaarvoice, retail partner sites, and our own site)
Collaborate with internal teams (Customer Service, Quality, Sales) to resolve customer concerns and address negative feedback in a timely, brand-aligned way
Track trends and report actionable insights
Coordinate trade show logistics including materials, messaging, and booth branding
Serve as the point person for cross-functional marketing project execution
Maintain timelines, status updates, and ensure alignment with broader marketing strategy