Assistant Athletic Director of Ticket Sales and Operations

Marshall University • Huntington, WV

14h

About The Position

The Assistant Athletic Director of Ticket Sales & Operations is responsible for overseeing all aspects of ticket sales, service, and operations for Marshall Athletics. This role leads the sales strategy for season tickets, single-game tickets, group sales, and premium hospitality inventory, while managing ticketing operations across all venues and events. The position plays a critical role in driving revenue, elevating customer service, advancing fan engagement, and ensuring efficient, compliant ticketing processes in collaboration with internal and external partners.

Responsibilities

• Develop and execute strategic sales plans to grow season tickets, mini-plans, group sales, and single-game revenue across all ticketed sports.
• Lead outbound sales initiatives through targeted campaigns, digital marketing partnerships, community outreach, and corporate engagement.
• Track performance metrics and sales goals, providing regular reporting and data-driven recommendations.
• Work closely with the Director of Premium Seating & Donor Experience to support sales of club seats, suites, and premium hospitality offerings.
• Oversee all ticket operations across Athletics venues, including system management, box office operations, and event-day ticketing procedures.
• Manage setup and execution in Paciolan including manifests, pricing, promotions, seating maps, and access control.
• Coordinate ticket distribution, will call, mobile ticketing, and game-day troubleshooting.
• Ensure compliance with NCAA , conference, and institutional ticketing policies.
• Establish and maintain a high standard of customer service for fans, donors, students, and community stakeholders.
• Develop customer service scripts, FAQs, training modules, and response protocols.
• Manage fan inquiries, escalations, and resolution processes to ensure a positive fan experience.
• Supervise ticket office staff, interns, part-time workers, and student employees.
• Coordinate with Marketing to enhance ticket promotions, theme nights, email campaigns, and engagement strategies.
• Partner with Game Operations and Facilities teams to ensure smooth entry processes, staffing, signage, and game-day readiness.
• Support Big Green fundraising initiatives tied to ticketing benefits, donor seating, and priority points.

Benefits

• $2,500 bonus for achieving a 15%+ increase in group attendance across all ticketed sports.
• $1,500 bonus for securing 25 new group sales accounts within the fiscal year.
• $1,500 retention incentive for achieving a 90% or higher renewal rate among returning group accounts and season ticket holders (as applicable)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees