Assistant Athletic Director NIL Revenue
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About The Position
The Assistant Athletic Director of Name, Image, and Likeness (NIL) at DU will be responsible for leading and executing comprehensive strategies related to all NIL/revenue sharing activities, with a strong focus on fostering authentic NIL/revenue sharing opportunities, cultivating brand partnerships, and managing NIL/revenue sharing related contracts. This role serves as the central coordinator for NIL/revenue sharing initiatives, ensuring student-athletes, coaches, staff, prospective student-athletes, and external stakeholders are equipped with the necessary tools, education, and support to fully capitalize on NIL opportunities. The Assistant AD will maintain regular, transparent communication with student-athletes and internal staff regarding best practices and opportunities in key areas such as corporate partnerships, brand building, outside representation, group licensing, financial literacy, and contract due diligence. Acting as the primary liaison among all relevant university stakeholders, the Assistant AD will oversee the implementation and continual review of DU's NIL policies and procedures to ensure alignment with university, state, federal, and NCAA regulations. Additionally, the position will track and monitor NIL activity, contracting, and develop educational programming that promotes NIL awareness and literacy across the DU community.
