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The position involves managing a set of dealerships to achieve various business parameters such as volumes, market share, collections, deliveries, and spare parts sales. The role requires ensuring a viable distribution network by appointing dealers and sub-dealers for appropriate market coverage. Additionally, it is essential to ensure the availability of trained manpower in adequate quantities at the dealerships. The position also involves facilitating and coaching dealers and their staff for the implementation of various systems like MSS and Pancharatna. Furthermore, the role includes ensuring the availability of appropriate service infrastructure and driving the implementation of service systems to improve customer satisfaction. Execution of local level sales promotion campaigns and product launches is also a key responsibility. Training dealer salesmen on pre-sales and sales processes, as well as new product features and modifications, is crucial. The position requires tracking competitor activities and capturing feedback on the performance of both competitor and our products. Designing and implementing specific incentive schemes for dealers and liaising with financial institutions and banks to explore new avenues for retail financing of products are also part of the job.