Assistant Account Executive, Fashion & Consumer

Bpcm

326d • $40,000 - $43,000 • Hybrid

About The Position

BPCM is looking for an ambitious and enthusiastic Public Relations Assistant Account Executive to join its expanding Fashion team, which works across men's and women's fashion and accessories brands, as well as supporting our other consumer brands. The ideal candidate will support the team with new launches, ongoing product placement, press previews, large and small scale events, and manage sample trafficking and reporting on behalf of our clients. This is a fantastic opportunity for a candidate who is just starting out in the industry. As an entry-level role, the successful applicant will have the chance to join a team of hardworking and fun individuals. The main responsibilities of the role include building a strong portfolio of media placements in top publications, connecting with top-tier industry contacts, and crafting impactful media coverage through strategic and creative pitch angles. In addition to these responsibilities, the candidate will also support in the planning and implementation of VIP events. A familiarity with and understanding of the importance of sample trafficking is paramount; this task has the potential to be a sizable portion of the role's day-to-day and time management and ability to prioritize will be influential. The role offers the chance to work in a fun and fashion-forward environment with high-end luxury clients, providing the perfect setting for the successful candidate to begin their professional journey.

Requirements

• Minimum of 1 year work experience within a PR department (agency or in-house)
• A true interest in luxury fashion and consumer PR
• Excellent communication and interpersonal skills with the ability to build and maintain relationships
• Problem solving and solution oriented with a proactive attitude
• Proficient computer skills i.e., PowerPoint, Excel and Word

Responsibilities

• Assisting team in updating weekly and monthly client status reports and recaps
• Monitoring press coverage, creating digital press clippings, and sharing coverage with clients
• Drafting and contributing to all necessary media and client materials as directed including fact sheets, press releases, bios, and media alerts
• Developing creative pitch angles and proactively reaching out to targeted media contacts under the direction of line manager
• Handling correspondence with external entities for general day-to-day press requests
• Assisting with the creation of strategic short and long-term PR plans for clients
• Tracking industry trends and identifying relevant opportunities for clients
• Supporting Travel, Wine & Spirits team with event production, organization and set up of special events
• Availability to work events across the company

Benefits

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Administrative and Support Services