Assistant Account Executive, Consumer
About The Position
At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do. We are a collaborative mid-sized agency with an immediate opportunity for an Assistant Account Executive to join our growing Consumer team! The AAE is the backbone of a successful account team, helping to keep us organized and informed, while also assisting with the execution of integrated communications campaigns. You’ll work on three consumer brands, focusing on home and design PR programs that include earned media storytelling, influencer programming, and bold creative platforms.
Requirements
- Bachelor’s degree or equivalent
- 1-2 years of PR experience
- Strong writing and verbal communication skills
- Positive and flexible attitude
- Proactive and curious mindset
- Ability to work independently and collaboratively in a team environment
- Ability to multitask and meet deadlines
- Strong attention to detail and organizational skills
- On the pulse of pop culture, trends, entertainment, and news
Responsibilities
- Build media lists using resources such as Cision and Muck Rack
- Develop an understanding of the earned media landscape, including cultivating and maintaining relationships with key media
- Craft pitches
- Conduct outreach and secure coverage
- Monitor for coverage (client and competitive)
- Build influencer rosters
- Support content review process
- Collect and report back-end creator metrics
- Begin to form relationships with and manage influencers/managers
- Facilitate influencer giftings
- Serve as coordinator of your team, schedule internal/client calls
- Set call agendas and share comprehensive recaps
- Actively participate in internal meetings, beginning to share a point of view and ideas for both improved team operations and client deliverables
- Organize client folders and databases
- Oversee brand samples and track inventory (if applicable)
- Coordinate deliveries to media and influencers
- Coordinate team/client meeting details (check in, meals, etc.)
- Support events and mailers
- Contribute on client calls and draft client correspondence in a succinct manner that demonstrates your expertise and command of the subject/project that you are owning
- Earn client and team trust by driving the day-to-day execution of client and account projects and deliverables with support from the team, flagging potential challenges and opportunities to senior team members
- Manage clips and media placement coverage reports/ tracking documents
- Provide ongoing monitoring for client and competitor coverage
- Own ongoing client reports (e.g., weekly, monthly, quarterly, yearly, etc.) and trackers, keeping them updated and accurate
- Identify trends or opportunities through reporting and monitoring, evaluating the ‘why’ behind the data
- Support programmatic reports (e.g., event recap, mailer recap, influencer campaign recap, etc.)
Benefits
- A workplace that’s alive with courage, ideas, respect and humanity
- Professional growth and development programs to help advance your career
- Comprehensive health care and wellness plans for your entire family
- A 401(k) Savings Plan and Flexible Spending Accounts
- Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
- Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
251-500 employees
