Asset & Wealth Management, Wealth Marketing Head of Content Strategy, Brand Asse

Goldman Sachs • New York, NY

418d • $160,000 - $270,000

About The Position

As the Wealth Marketing Head of Content Strategy, Brand Assets, and Advertising at Goldman Sachs, you will focus on developing a comprehensive content marketing strategy tailored for high net worth (HNW) and ultra-high net worth (UHNW) clients. This role involves collaborating with various stakeholders to create impactful messaging and brand assets that align with the overall marketing strategy. You will work closely with creative teams and client acquisition teams to ensure that all marketing materials resonate with the target audience and reflect the brand's voice and strategy.

Requirements

• Bachelor's Degree is required.
• 8+ years of experience in marketing, advertising, or content strategy.
• Excellent written and oral communication skills.
• Strong interpersonal skills and ability to collaborate with cross-functional teams.
• Ability to manage multiple projects under pressure and meet deadlines.
• Highly organized and detail-oriented with strong problem-solving skills.
• Experience in the Financial Services industry is preferred but not required.

Nice To Haves

• Experience with agency management and multi-channel advertising campaigns.
• Innate attention to detail and ability to manage multiple workstreams.

Responsibilities

• Develop a holistic content marketing strategy for Wealth Management targeting HNW and UHNW clients.
• Collaborate with creative teams and agencies for the execution and delivery of marketing campaigns.
• Maintain and develop creative assets for multi-channel advertising campaigns.
• Create and manage creative briefs for agencies in collaboration with the integrated marketing team.
• Analyze campaign performance and historical data to evaluate and optimize strategies.
• Support ad hoc requests and special projects to advance the Wealth Marketing team's objectives.

Benefits

• Competitive salary range of $160,000 - $270,000.
• Discretionary bonus eligibility based on performance.
• Comprehensive benefits and wellness offerings for full-time and part-time employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Securities, Commodity Contracts, and Other Financial Investments and Related Activities
• Education Level: Bachelor's degree