Aspect Account Development Specialist

Breakthru Beverage Group • Greenville, SC

286d

About The Position

The Aspect Account Development Specialist is the sales lead for their assigned portfolio within a targeted account base. They are focused against increasing share and velocity of their assigned commodity using tactics that help sell-in the right brands to customers and sell-out to consumers via planning and execution of brand activations. This role must maintain strong relationships with the key stakeholders/gatekeepers of the supplier accounts and be the expert consultant for the accounts. The Aspect Account Development Specialist will be active with in-market events and education.

Requirements

• Bachelor's degree in related field and/or equivalent training and work experience.
• Minimum of 3 years in sales or industry related and category expertise experience for category specific roles.
• Fine Wine Accreditation Preferably WSET Level 2 or Similar (CSW, Level II Court of Master Sommeliers) must be in process or completed within 6 months.
• An in depth understanding of wine styles, different regions and grapes, aging potential for various wines, and specific flavor profiles.
• Specialized knowledge of category or responsibility that this role will support.
• Must have a valid driver's license and be able to operate a motor vehicle.
• Proficient PC skills using MS Office and other various computer programs including presentation software.
• Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills.
• Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines.
• Analytic and Reporting skills.
• Utilize sound judgement and problem-solving skills.
• Ability to work in fast-paced, high-volume, team environment.

Nice To Haves

• On-premise/hospitality experience in a management capacity.
• Strong understand or background of consumer engagement mechanics.
• Previous experience with a wine supplier or distributor.

Responsibilities

• Drive and deliver on revenue and market share of assigned portfolio in assigned account base spending 80% of working time in market.
• Serve as the expert and resource for the division or group in developing beverage and marketing strategies and plans for growth of assigned category or large supplier.
• Research trends, category, and portfolio to ensure that the group or division and company meet supplier goals as established.
• Present new products and beverage offerings and conduct monthly business reviews with Key accounts.
• Work with Trade Development and Sales management to excel at Speed to market on new brand launches.
• Plan high-end consumer activations within key accounts to elevate category awareness based on customer needs.
• Drive real time market insights to inform, apply, unlock and accelerate growth.
• Lead, organize, report, field intel and insights for assigned territory and categories.
• Collaborate with on-premise & retail sales teams, developing creative solutions to help drive business and growth in assigned categories across their assigned territory.
• Develop and deliver training modules to the sales team, customer, and supplier regarding sales trends.
• Focus on team building with other departments to maximize whole portfolio performance.
• Establish merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier.
• Determine specific needs of individual accounts by analyzing account and surveying for opportunities.
• Focus on increasing share and velocity of assigned category.
• Ownership of account plan and execution based on brand plans.
• Obtain appropriate distribution of category throughout account base by presenting and selling based on the brands' features and benefits, including beverage menu development.
• Conduct staff education and building of the category.
• Maintain and build strong relationships with the key stakeholders/gatekeepers of the assigned accounts.
• Participate in supplier and category specific work-with sales calls.
• Facilitate accounts visits, dinners for dignitaries and supplier representatives by scheduling and preparing accounts to meet the expectations of suppliers and management.
• Attend educational workshops, reviewing professional publications, establishing personal networks to build and maintain specialized industry and/or commodity knowledge.
• Work to obtain all relative advanced certifications for the brand(s)/product becoming the market expert and resource in your assigned product or major supplier brand.
• Maintain customer confidence and protect operations by keeping information confidential.
• Maintain a safe and clean working environment by complying with procedures, rules and regulations.
• Drive specific market share based on work in either retail or on-premise accounts.

What This Job Offers

• Industry: Merchant Wholesalers, Nondurable Goods
• Education Level: Bachelor's degree