ASO Specialist

Comfrt

23d•Remote

About The Position

The ASO Specialist will be responsible for optimizing Comfrt’s mobile app store presence to increase visibility, downloads, CVR & core channel KPIs. This role focuses on keyword research, metadata optimization, creative asset testing and monitoring store performance across platforms like the Apple App Store, Google Play, Fuego & AppsFlyer. The app specialist will analyze behavior, reviews, user journeys and competitors to refine positioning and messaging that resonate with fashion-focused audiences. This role will also work closely with marketing, product, tech, growth, creator & design teams to align app updates, promotions & campaigns with the overall brand strategy.

Requirements

Bachelor's degree in Marketing, Communications, or related field
3-5 years of experience in Ecommerce, D2C & multi-channel growth
Understanding of Shopify, Apps, A/B Testing & CRO
Strong writing and editing skills with excellent attention to detail
Proactive mindset with ability to work ahead of schedule

Nice To Haves

Proven track record of managing day-to-day ASO strategy, tech stack & roadmap
Proven track record of designing and executing successful A/B and multi-variant tests, leading to measurable increases in conversion rates
Experience with ASO tools & platforms like Fuego, AppBrew & Tapcart
A deep understanding of channel analytics with the ability to interpret data and uncover actionable insights
Knowledge of industry trends, best practices, AI & emerging technologies
Strong project management and organizational skills
Ability to work in a fast-paced environment and manage multiple priorities
Strong problem-solving abilities and initiative
Team player mentality with excellent communication skills
Team leadership mentality and initiative to take ownership

Responsibilities

Drive app store conversion rate (CVR), installs, and core acquisition KPIs through continuous ASO optimization
Conduct ongoing keyword research, ranking analysis, and search trend monitoring to improve app discoverability and relevance
Optimize app store metadata including titles, subtitles, descriptions, keyword fields, and promotional text across platforms
Plan, execute, and analyze A/B tests on store creative assets (icons, screenshots, preview videos) to improve listing performance
Analyze user behavior, acquisition funnels, and post-install performance to connect ASO efforts to downstream engagement and revenue
Monitor and evaluate store performance metrics using App Store Connect, Google Play Console, Fuego, AppsFlyer, and internal analytics tools
Track, analyze, and respond to ratings and reviews to identify friction points and opportunities for conversion and retention improvement
Conduct competitive and category analysis to benchmark performance and identify growth opportunities within the fashion app ecosystem
Partner closely with Marketing, Growth, Product, Design, Creators and Tech teams to align ASO strategy with broader brand, acquisition, and retention initiatives
Coordinate app store updates with feature launches, seasonal drops, promotions, and paid media campaigns
Collaborate with Design and Creative teams to develop high-performing, on-brand store assets that resonate with fashion-focused audiences
Work with Product and Engineering teams to understand release roadmaps, feature prioritization, and technical constraints
Translate app store insights, user feedback, and review analysis into actionable recommendations for product and experience improvements
Support integrated growth initiatives by aligning ASO efforts with paid UA, CRM, influencer, and lifecycle marketing strategies
Communicate performance results, test learnings, and strategic recommendations clearly to cross-functional stakeholders
Own and manage Comfrt’s app store presence across Apple App Store and Google Play, ensuring accuracy, quality, and brand consistency
Maintain app store listings, metadata updates, localization needs, and compliance with platform guidelines and best practices
Manage ASO tools, dashboards, and reporting to ensure consistent performance tracking and insights sharing
Monitor app store algorithm updates, policy changes, and industry trends to proactively adjust strategy
Support app release processes by coordinating store submissions, approvals, and updates in collaboration with tech teams
Ensure app store content reflects current product functionality, messaging, and value proposition
Establish documentation, workflows, and best practices for ASO execution and long-term scalability