Art Director

Xcel Energy•Minneapolis, MN

About The Position

Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you’re looking for. Position Summary Xcel Energy brings energy to life, providing power and heat to millions of customers. We’re a steady, behind the scenes brand that individuals, families, and businesses can rely upon. In this role, you will support customer-centric creative execution including all aspects of brand, advertising, sponsorships, signage, digital assets, templates, and collateral as assigned. The Brand Creative Manager is an essential internal creative leader who will also serve as a primary liaison between our advertising agencies, external consultants, and internal teams. In this role, they will develop, design, and produce digital and print content across various mediums to support Xcel Energy’s strategic marketing priorities. They are responsible for developing and maintaining strong working relationships with internal teams. They will help lead the development of internal creative capabilities for the Brand team.

Requirements

BA in Advertising, Marketing, Communications or related field or a combination of education and experience providing equivalent knowledge
5 years of, advertising, communications or brand marketing experience which includes agency and ideally, client side experience.
Demonstrated in-depth knowledge of brand, advertising and promotion principles
Working knowledge of agency disciplines, process and workflow
Well versed in all tactical aspects of branding, advertising and sponsorships to include but not limited to; broadcast, print, out-of-home, digital, social and promotions
Committed to collaboration and has experience working across marketing, brand and communications channels

Nice To Haves

Preferred degree in Fine Arts or Design
Strong design experience and skills across multiple mediums such as video content, digital and print design
Strong communication skills: listens, talks, writes and presents well, communications are clear and concise
Is flexible and adaptable to change
Can effectively juggle multiple projects under tight deadlines
Anticipates potential problems and is committed to bringing forward innovative solutions
Can develop a proactive, friendly, trusted rapport with clients, peers and agency personnel
Well-versed in taking action to avoid and/or resolve conflict.
Peer or Progressive Team Leaderhsip.
Experience creating motion graphics and/or animation for video and social media platforms. (Using Premier and After Effects)

Responsibilities

Oversees and evolves brand governance and design standards to ensure a cohesive, impactful brand strategy articulation.
Develop, design and produce digital, video and print content across various mediums to support Xcel Energy’s strategic marketing priorities
Consults on development of ad and media plan briefing documents, from a creative perspective, to ensure consistency with brand strategy and product/program goals.
Direct and manage complex, multifaceted projects and programs.
Proactively seeks and mines creative opportunities that achieve company goals and appropriately enlists internal management and agency resources to address client opportunities/challenges.
Develops a thorough knowledge and understanding of Xcel Energy business, products, markets, trends, and internal organization dynamics
Budget/financial management awareness and ownership as assigned and maintain a thorough and current knowledge of Xcel Energy programs and products.