Caribou Coffee Operating Company-posted about 1 year ago
Full-time
Minneapolis, MN

As the Art Direction & Design Manager at Caribou Coffee, you will be responsible for producing and directing design solutions that enhance brand awareness and drive customer advocacy. This role involves collaborating with cross-functional teams to translate business objectives into creative design solutions that resonate with target markets, ultimately supporting the company's sales goals. You will leverage your expertise in design thinking and performance marketing to create compelling visuals that align with brand strategy and marketing objectives.

  • Brainstorm campaign concepts and brand acts that extend to experiential and digital channels.
  • Provide clear direction and feedback to internal and external teams to ensure high-quality creative executions.
  • Lead and direct print and digital creative executions for performance marketing activities.
  • Consult on product communication in coffeehouses, including packaging and signage.
  • Attend and guide direction for product marketing photo and video shoots.
  • Partner with the Creative Director to support project vision and communication.
  • Present data-informed creative recommendations to stakeholders.
  • Lead kick-off calls, creative reviews, and brainstorming sessions with teams and partners.
  • Manage relationships with external design agencies and freelancers.
  • Develop resources, guidelines, and templates for cross-functional teams.
  • 5-8 years of art direction and design experience, developing performance marketing campaigns.
  • Previous experience leading and collaborating with external agencies and freelancers.
  • Expert-level proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator).
  • Strong design and art direction skills for static and dynamic mediums.
  • Solid understanding of information hierarchy and customer journey mapping in marketing campaigns.
  • Bachelor's degree in graphic design or a related field.
  • Experience leading or designing packaging projects.
  • Experience leading video/motion design projects.
  • Experience with environmental design.
  • Previous experience in the QSR industry.
  • Equal Opportunity Employment
  • Commitment to diversity and inclusion
  • Accommodations for disabilities or special needs
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