Area Vice President, Dealer Sales

MasterBrand Cabinets LLC•Atlanta, GA

About The Position

The Area Vice President (AVP), Dealer is a senior sales leadership role responsible for driving revenue, profitability, and market share growth across the Dealer channel within the West region. This role develops and executes regional sales strategy leveraging the full MasterBrand portfolio and serves as a key regional executive leader within the Commercial Dealer segment. The AVP is accountable for overall sales performance, dealer and agency effectiveness, customer relationships, and execution of enterprise strategy, while leading and developing a high performing regional sales team.

Requirements

Bachelor’s degree in Business or related field.
10–15 years of progressive sales experience with a minimum of 5 years in a senior leadership role.
Demonstrated success in strategic sales planning and profitable market growth.
Experience managing Channel Sales; dealer specific sales leadership strongly preferred.
Proven ability to lead independent sales agencies and complex territories.

Nice To Haves

MBA or equivalent experience.
Experience within dealer channel or B2B manufacturing or branded product environments.
Strong executive presence with confidence, tenacity, and high personal standards.
Polished, persuasive communicator with strong presentation and influence skills.
Demonstrated consultative selling and coaching capability.
Ability to lead and influence in a team environment; creates a culture of trust and support.
Strong analytical, strategic planning, and problem solving skills.
Sound judgment and decision making abilities.
Highly organized with the ability to manage multiple priorities and drive execution.
Flexible and adaptable leadership style; competitive drive with a strong desire to win.

Responsibilities

Owns full P&L including revenue, margin, mix, bookings, shipments and share growth for the assigned dealer region.
Drives and execute annual operating plans, forecasts, and performance cadence.
Ensure disciplined execution of pricing, incentive programs, and growth initiatives.
Drive new account and brand growth while mitigating churn within existing dealer relationships.
Partner with Dealer Sales & Operations to deliver accurate forecasts and performance insights.
Lead, coach, and hold accountable dealer sales agencies and Regional Sales Managers.
Manage agency agreements, territory alignment, performance expectations, and corrective actions.
Build and maintain strong executive level relationships with key dealer principals and priority accounts.
Serve as escalation point for significant dealer, agency, or market level issues.
Translate enterprise strategy into actionable regional priorities for the dealer channel.
Align resources to strategy, set clear goals and performance expectations, and manage execution.
Partner cross functionally with Product, Marketing, Customer Service, Finance, and Operations to drive growth and customer experience objectives.
Plays a key role in dealer network strategy, including expansion, segmentation, or consolidation initiatives
Lead and develop a team of Regional Sales Managers, fostering a high performance, accountable sales culture.
Establish operating rhythm, reporting standards, and execution discipline.
Coach and develop leaders through regular feedback, performance management, and capability building.
Act as a visible, engaged leader representing MBC across the region.
Ensure alignment between sales commitments and operational execution.
Using MBC tools while championing continuous improvement
Effectively manage activities across common markets and shared dealer relationships.
Share timely updates with key MBC stakeholders, including executive leadership and channel partners.