Area Sales Manager – Northeast

Sandvik•Augusta, ME

About The Position

This position is responsible for driving direct revenue growth in the assigned territory while also overseeing performance and collaboration with internal and external sales partners, including selected internal resellers. This position blends high-touch direct sales responsibilities with the strategic enablement and management of aligned reseller channels under defined frameworks. The ideal candidate brings a mix of technical sales expertise and partner/channel leadership capability. This role must be located in the Northeastern region.

Requirements

Proven B2B technical sales experience, ideally in manufacturing or industrial software
Strong sales cycle management from prospecting to close
Consistent record of meeting or exceeding quotas
Proficiency with CRM tools (Salesforce preferred) for pipeline tracking and forecasting
Ability to deliver tailored technical demos and presentations
Experience managing accounts and renewals through strategic account planning
Excellent communication, negotiation, and relationship-building skills
Strong organizational skills with attention to KPIs and performance metrics
Effective cross-functional collaboration with internal teams
Willing to travel up to 50%+

Nice To Haves

Experience with channel or reseller management and partner enablement
Familiarity with CNC machining, CAM/CAD, or engineering software
Background working with OEMs or industry ecosystem partners
Skill in developing growth strategies and monitoring partner performance
Advanced Salesforce reporting and analytical capabilities

Responsibilities

Direct Sales Drive new business and expand accounts through technical sales engagements across target industries.
Deliver customized product demos and technical sales presentations tailored to customer needs.
Manage the full sales cycle: from prospecting and qualification through quotation, negotiation, and close.
Create and maintain strategic account plans to drive customer satisfaction and renewals.
Leverage CRM (Salesforce) for pipeline tracking, forecasting, and reporting.
Meet or exceed assigned sales quotas Track and manage performance against quota using CRM tools and regular pipeline reviews.
Internal Reseller & Channel Collaboration Serve as the area lead for managing internal resellers authorized to sell Vericut products within a shared commercial framework.
Guide internal resellers through onboarding, training, sales enablement, and compliance with Vericut’s product and licensing standards.
Coordinate closely on joint marketing, lead generation, and customer engagement activities.
Oversee reseller levels and performance expectations (e.g., sales facilitation, technical training readiness, first-level support responsibilities).
Ensure smooth transactional workflows, including pricing structure alignment, order processing, and maintenance renewals.
Set growth targets for internal resellers and monitor their progress through formal KPIs and periodic performance evaluations.
Partner & OEM Relationship Development Cultivate co-selling opportunities with machine tool builders, CAM software vendors, and tooling providers.
Facilitate integration and go-to-market alignment with ecosystem partners to increase value to shared end customers.
Internal Collaboration Work cross-functionally with product, support, marketing, and finance teams to ensure alignment of go-to-market execution.
Provide feedback on regional market dynamics, competitive positioning, and customer requirements.