Area Leader - Southeast

Cerapedics, Inc.•Westminster, CO

33d•$200,000 - $250,000

About The Position

ABOUT US Cerapedics is a global, commercial-stage ortho-biologics company that aspires to transform the standard of care for bone repair, healing bones faster and at higher rates, without compromising safety, so that patients can live their healthiest life. Bone grafts, including Cerapedics’ products, are used in over four million annual spine, orthopedics, trauma and interventional procedures world-wide. Cerapedics’ product, i-FACTOR, is FDA PMA approved for cervical use in the United States. Cerapedics’ next-generation product is currently being evaluated in lumbar interbody fusion through ASPIRE, a pivotal FDA IDE study and has been granted a Breakthrough Device Designation by the FDA. Cerapedics is headquartered in Westminster, CO. OVERVIEW Healing lives through bone repair – this mission is what inspires us every day. If that is inspiring to you as well, consider joining us as an Area Leader for the Southeast region. The Area Leader is a senior sales leader responsible for executing the commercial strategy within an assigned geographic Area to achieve revenue growth, market expansion, and customer satisfaction goals. This role provides leadership and oversight to all commercial roles within the Area, including Regional Sales Managers, Direct Sales Representatives, and Clinical Sales Representatives, ensuring alignment, accountability, and consistent execution. The Area Leader is accountable for forecasting accuracy, quota attainment, talent development, and aligning the team to national strategic priorities.

Requirements

Must be able to effectively communicate (both verbally and in writing) in individual and group situations.
Leadership skills include mentoring and team building.
Extensive amount of objective and subjective decision-making, and use of judgment in non-routines situations.
Extensive amount of planning and prioritizing.
Ability to analyze and resolve work problems.
Computer literate with knowledge of Microsoft Word, Excel, PowerPoint and Outlook.
Bachelor’s degree (B.S. of B.A.).
10-15+ years of progressive sales leadership experience in the medical device industry, with at least 7 years of experience in spine or spinal biologics and 5 years of experience in core spine.
Prior experience leading a region or area with revenue in the range of $15M to $30M
Success building, developing, and leading results-focused teams with a strong performance culture – and the ability to be coached through the process.
Direct sales leadership of a team greater than 10 people with manager of managers experience.
Proven ability to execute a sales cadence (leveraging sales analytics) and then articulate both the plan – and needs – to executive leadership to allow the organization to do all needed to exceed goals.

Responsibilities

Sales Performance & Forecasting
Drive consistent quota attainment across the Area; ensure accurate and timely submission of sales forecasts.
Develop Area-level sales plans that align with national objectives and clearly communicate targets and expectations to the field.
Monitor performance trends and implement corrective actions proactively.
Drive Activities & Resource Utilization
Ensure effective use of company resources including MedEd, marketing assets, virtual training, and advance education to drive product awareness and accelerate adoption.
Partner closely with Marketing, Medical Education, and Sales Training to optimize execution of FUSE, FOCUSE, PhD programs, and other key initiatives.
Reinforce expectations and accountability for activity-based performance.
Customer Engagement & Market Development
Build and strengthen relationships with key surgeons, hospital stakeholders, sales agents, and distributors.
Oversee team engagement strategies, ensuring meaningful participation in surgeon dinners, conferences, and hospital QBRs.
Partner with field teams to gather actionable customer insights and competitive intelligence.
Performance Management & Talent Development
Hold sales team accountable for delivering results that align with company strategy, not exception-based management.
Coach, mentor, and develop sales leadership talent; drive succession planning and maintain a strong pipeline of future leaders.
Address underperformance directly by implementing performance improvement plans or making necessary personnel decisions.
Communicate financial expectations clearly and consistently.
Strategic Communication & Storytelling
Clearly articulate the Area’s commercial strategy, performance drivers, and territory plans to internal and external stakeholders.
Ensure consistent utilization of sales tools (e.g., HubSpot) and accurate, timely data entry across the entire team.
Support the creation and delivery of plan exercises and quarterly business reviews.
Team Leadership & Cross-Functional Collaboration
Provide strong leadership that promotes alignment, transparency, accountability, and high performance.
Collaborate cross-functionally with Marketing, Operations, Medical Affairs, Sales Operations, and other internal business units to support execution and solve complex problems.
Foster a culture of integrity, compliance, and disciplined selling.
Recruit and coordinate the training and selling activities of distributors, 1099 Independent sales agents, and direct sales representatives.
Manage sales team to meet or exceed area sales objectives.
Establish sales objectives by creating a sales plan and quota for area in support of national objectives.
Build and maintain relationships with key surgeons and hospital customers.
Collect customer and competitor intelligence.