Area Director Sales OEM

Aimbridge Hospitality • Linthicum Heights, MD

400d

About The Position

The Area Director of Sales is responsible for planning and managing the overall sales and marketing strategies for a collection of 2-10 full-service premium select and/or independent branded hotels. This role focuses on achieving optimal occupancy and Average Daily Rate (ADR) growth to maximize total revenue while meeting or exceeding profit objectives for the entire collection of hotels. The individual will oversee hotel sales department operations, including direct sales, follow-up, sales administration, hiring, training, and coaching staff. Additionally, the role involves managing the sales and marketing budget, forecasting, and developing advertising and business plans.

Requirements

• At least 4 years of progressive hotel sales experience preferred; or a 4-year college degree and at least 2 years of related experience; or a 2-year college degree and at least 4 years of related experience.
• Prior Director of Sales or National Sales experience in major downtown markets is required.
• Must have a valid driver's license in the applicable state.
• Highly developed verbal and written communication skills to negotiate, convince, sell, and influence others.
• Thorough experience with professional selling skills: opening, probing, supporting, closing.
• Strong analytical skills and strategic vision in establishing appropriate sales deployment.
• Proficient in general computer knowledge, especially Microsoft Office products.
• Ability to work independently and manage multiple tasks simultaneously.
• Strong organization and presentation skills.
• Ability to effectively interact and manage people of diverse backgrounds while solving complex problems.
• Advanced knowledge of sales/marketing/hospitality principles and practices.
• Ability to work well in stressful, high-pressure situations and maintain composure under pressure.
• Ability to work with and understand financial information and basic arithmetic functions.

Responsibilities

• Coordinate all group transient and catering sales solicitations and bookings to maximize overall revenue.
• Coordinate sales automation efforts ensuring a region sales database is developed and managed for various email campaigns and customer solicitation efforts.
• Develop, recommend, implement, and manage the division's annual budget and the advertising, public relations, marketing, and sales plans for the hotel.
• Initiate and develop sales trips to key feeder markets with a focus on identifying accounts that can directly benefit revenue performance targets.
• Proactively conduct outside sales calls, sales tours, and entertain clients.
• Understand contract content and negotiate terms effectively.
• Develop and maintain market awareness to predict revenue opportunities and set proactive strategies.
• Monitor production of all top accounts and evaluate trends within the market.
• Conduct on-property visits to assess the strength of sales leadership and adherence to company standards.
• Comply with individual and team goals and budgeted metrics.
• Train hotel staff on recognizing and capitalizing on sales opportunities.
• Manage Human Resources in the division to attract, retain, and motivate employees.
• Develop a full working knowledge of hotel operations and policies.
• Maintain strong visibility in local community and industry organizations.
• Attend and conduct meetings and functions required by management.
• Maintain professional relationships and promote open communication across hotels to achieve initiatives with marketing partners.
• Travel on a weekly basis as required.
• Act on behalf of the General Manager in their absence.

Benefits

• Daily Pay
• Medical, Dental, and Vision Coverage
• Short-Term and Long-Term Disability Income
• Term Life and AD&D Insurance
• Paid Time Off
• Employee Assistance Program
• 401k Retirement Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Accommodation
• Education Level: Associate degree
• Number of Employees: 1,001-5,000 employees