Area Director of Sales

Hersha Hospitality Management LP•Sunnyvale, CA

20d•$110,000 - $120,000

About The Position

Join HHM Hotels as Area Director of Sales and lead the sales efforts for two premier Marriott-branded hotels in the heart of Silicon Valley. Based in Sunnyvale, CA, this dual-property role oversees the Courtyard and TownePlace Suites, driving revenue performance through strategic planning, innovative marketing, and strong community engagement. We're seeking a dynamic sales leader with the vision and expertise to elevate both properties in a competitive tech-driven market.

Requirements

Four-year college degree required; additional/advanced degree coursework in business administration, marketing and communications a plus.
Previous sales experience in a comparable hotel size and scope required with operations experience preferred.
Public relations and community marketing experience required.
Proficient in use of Excel, Word, Delphi and access database tools.

Responsibilities

Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.
Use internal and external resources and data to develop strategic plans to incorporate all business segments.
Understand sales and business processes, support corporate and hotel goals and contributes to enhancement of customer value.
Identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel.
Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan.
Focus on personal sales efforts to achieve maximum revenue return from key accounts.
Focus on achieving annual hotel revenue goals as agreed upon and established in the annual budget.
Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
Articulate and leverage the benefits of the hotel to close sales opportunities.
Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
Accept leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry and personal development.
Seek input and opinions from all relevant parties.
Secure all facts prior to making decisions.
Develop effective presentations (orally and written) where ideas, opinions, recommendations and conclusions are clearly understood.
Travel locally to conduct outside calls, promote the hotel and review competition.
Follow sustainability guidelines and practices related to HHM’s EarthView program.
Perform other duties as requested by management.