Makeready LLC-posted 2 days ago
Full-time • Entry Level
Dallas, TX
1,001-5,000 employees

We are searching for curious self-starters with a genuine interest in people. These hard-working individuals have always had a natural bend toward hospitality, no matter where they worked, because they’ve always seen themselves as part of something bigger. The Area CRM & Digital Marketing Coordinator plays a key role in supporting Makeready’s guest communication and digital engagement strategy across our hotels, restaurants, retail outlets, and brand platforms. Reporting to the Area CRM & Digital Manager, this position is responsible for assisting in the execution of CRM and email marketing initiatives that enhance guest experience, strengthen loyalty, and drive revenue. This role is hands-on and detail-oriented, supporting day-to-day campaign creation, audience segmentation, reporting, and list management while collaborating closely with marketing, sales, and property-level teams. The ideal candidate brings a balance of creativity and analytical thinking, a strong attention to detail, and a genuine passion for hospitality, storytelling, and data-driven marketing.

  • Assist with building, testing, and deploying promotional, transactional, and triggered email campaigns.
  • Support the development of audience segmentation and personalization strategies.
  • Collaborate with the marketing, sales, and property-level teams to gather content, proof copy, and ensure campaign accuracy.
  • Execute A/B testing (subject lines, creative, send times) and compile results to inform ongoing optimization.
  • Monitor campaign performance and provide regular reporting on key KPIs (open rate, CTR, revenue, deliverability, etc).
  • Support list hygiene efforts, ensuring clean data, proper opt-in collection, and compliance with email regulations.
  • Assist with loyalty program communications and reporting to strengthen guest engagement and retention.
  • Help manage creative approvals, track campaign calendars, and maintain workflow organization.
  • Stay current on email marketing trends and emerging tools, bringing fresh ideas to the team.
  • accommodating PTO/PTO exchange
  • medical/dental/vision benefits
  • maternity/paternity leave
  • pet insurance
  • company-matched dependent care & 401k
  • student loan repayment program
  • a wide range of additional ancillary benefits
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