Apple TV+ Series Social Lead - Drama Series

Apple • Culver City, CA

123d • $139,800 - $210,800

About The Position

As a part of the broader Apple TV+ Marketing Organization, our team's purpose is to build big fandoms and love for our brand, titles, talent, and our fans. Your role will consist of managing social goals, plans and creative in a cross-functional title team. The Social Media Lead is responsible for drama series campaign strategies inclusive of: target audience, social creative and owned/earned distribution with paid opportunities. You'll drive innovation in social and strive for creative excellence across all titles and assets. Be responsible for launching key marketing assets across social. Use internal and external social analytics to inform strategy and iterate on creativity and innovation. You'll be responsible for the full suite of content to support a title across the totality of the planned social ecosystem for the duration of a campaign. Manage the social campaign and creative strategy across internal and external creative partners and agencies. The Social Media Lead will develop and report against key initiatives and success metrics in order to drive the business. Ensuring brand consistency in marketing, messaging, and creative by working with the various internal and external partners. You'll provide training and mentorship to individual lines of business. Monitor competitor activity and ensure brand safety. You'll work with marketing teams across the business to educate and integrate social media with all marketing efforts. Develop content marketing and distribution strategies with key partners. This position will lead communication with international marketing leads on social marketing strategy. You will work with the central Apple Marketing and Communications teams to ensure alignment with company-wide best practices and policies.

Requirements

• 7-10 years working on broad, multi-platform marketing campaigns.
• 7-10 years of social media and campaign management, publishing, writing and content creation.
• Proven experience working within the Entertainment industry and/or highly consumer-centric brands.
• Fluent in Social Media best practices.

Nice To Haves

• Excellent communicator, strategist and creative.
• Highly driven self-starter who is proactive and has a good sense of prioritization.
• Pioneering spirit and highly collaborative.
• Experience working directly with talent and creators.
• Experience leveraging social analytics and utilizing publishing tools.
• Cross-functionally excellent and able to build strong relationships.

Responsibilities

• Manage social goals, plans and creative in a cross-functional title team.
• Develop drama series campaign strategies including target audience, social creative and distribution.
• Drive innovation in social and strive for creative excellence across all titles and assets.
• Launch key marketing assets across social.
• Use internal and external social analytics to inform strategy and iterate on creativity.
• Manage the social campaign and creative strategy across internal and external partners.
• Develop and report against key initiatives and success metrics.
• Ensure brand consistency in marketing, messaging, and creative.
• Provide training and mentorship to individual lines of business.
• Monitor competitor activity and ensure brand safety.
• Work with marketing teams to integrate social media with all marketing efforts.
• Develop content marketing and distribution strategies with key partners.
• Lead communication with international marketing leads on social marketing strategy.

Benefits

• Comprehensive medical and dental coverage.
• Retirement benefits.
• Discounted products and free services.
• Reimbursement for certain educational expenses including tuition.
• Eligibility for discretionary bonuses or commission payments.
• Potential for relocation assistance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree