Apple TV+ Programming & Editorial Analytics Lead

Apple • Culver City, CA

91d

About The Position

At Apple, we are singularly passionate about bringing phenomenal products, services, and experiences to our customers around the world. We are also storytellers at heart, committed to improving the lives of those we engage, entertain, and hopefully, inspire. The work we do on Apple TV+ is dynamic, fast-paced, and deeply creative. Join us to drive the best possible presentation of our event movies, award-winning series, groundbreaking documentaries, kids’ entertainment, and more. As part of our global TV team, you will be responsible for measuring and driving efficacy to increase content engagement on Apple TV+. The impact of this role on Apple TV+ will be significant. In working cross-functionally with our product, analytics, content and marketing teams, you will guide analyses and frameworks for evaluating success of our content on TV+. You will create new frameworks and ways to look at data and support the development of tactics for content programming and editorial presentation on our platform, constantly asking all of us to examine whether a given editorial effort, personalized or hand-curated, was effective in driving viewership, performance data at the ready to guide what we do next, both in the short and long term. The breadth of this role is varied, and it will require the ability to advance multiple actions across multiple stakeholders, often against very tight timelines dictated by the speed of our efforts in original content writ large. A dogged attention to detail, style, the art we serve, and the artistry of those who serve it will be absolutely essential.

Requirements

• Minimum of 5+ years of experience in an analytical role, ideally for a subscription business.
• Track record of drawing business insights and recommendations from detailed analysis of content presentation or management.
• Knowledge and passion for streaming services UI and products.
• Strong analytical and creative problem solver who is data-driven and flexible.
• Experience with cross-functional collaboration and interpersonal skills.
• Comfort with synthesizing data into strategic recommendations and presentations.
• Bachelor’s degree required.

Nice To Haves

• Experience leading significant cross-functional initiatives in a large organization.
• Ability to work independently and collaboratively, leading through influence.
• Strategic thinking on critical business needs with tactical execution.
• Proven track record of cultivating action collaboratively.
• MBA preferred.

Responsibilities

• Measure and drive efficacy to increase content engagement on Apple TV+.
• Work cross-functionally with product, analytics, content, and marketing teams.
• Guide analyses and frameworks for evaluating success of content on TV+.
• Create new frameworks and ways to look at data.
• Support the development of tactics for content programming and editorial presentation.
• Examine the effectiveness of editorial efforts in driving viewership.
• Prepare performance data to guide future actions.
• Advance multiple actions across multiple stakeholders under tight timelines.

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees