Apparel Graphics - Logo Designer

Bass Pro Shops • Springfield, MO

76d

About The Position

Bass Pro Shops is seeking a strategic and brand-focused Product Designer - Logo Apparel to join our Logo Wear team. This role is responsible for conceptualizing and developing original, brand-aligned designs for apparel and accessories that showcase the Bass Pro Shops logo and affiliated brands. You'll help shape the product vision and visual identity of our logo wear collections, worn by millions of outdoor enthusiasts across North America.

Requirements

• Bachelor's degree in Product Design, Fashion Design, Graphic Design, or related field.
• 2+ years of experience in apparel product design, preferably within retail or lifestyle brands.
• Experience leveraging AI-powered design tools (e.g., generative design platforms, image synthesis, or predictive trend analysis) to enhance creativity and workflow efficiency.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Strong portfolio demonstrating product design, brand storytelling, and apparel graphics.
• Knowledge of screen printing, embroidery, and other apparel decoration techniques.
• Excellent time management, communication, and collaboration skills.
• Passion for the outdoors and familiarity with the Bass Pro Shops brand is a plus.

Nice To Haves

• Ability to use MS Office suite; Proficient in use of MS Excel.
• Strong analytical and troubleshooting skills.
• Attention to detail: visually and functionally.
• Well organized.
• Ability to multi-task, excellent time management.
• Team player with ability to be flexible to changing business situations.
• Can work-around roadblocks using existing knowledge.
• Sees the strategic goals of the company and can translate this to some aspects of their AOR.
• Takes responsibility for the outcome of projects.
• Strong verbal and written communication skills; confident to present projects in group settings.

Responsibilities

• Design and develop logo apparel products including t-shirts, hoodies, hats, and accessories.
• Translate brand identity into compelling, wearable designs that resonate with outdoor enthusiasts.
• Collaborate cross-functionally with product development, merchandising, and marketing teams to ensure alignment with seasonal strategies and business objectives.
• Create production-ready design files and ensure compliance with vendor specifications.
• Research and apply current trends in outdoor lifestyle, fashion, and retail branding to product design.
• Contribute to seasonal concept development, mood boards, and design presentations.
• Maintain organized digital asset libraries and uphold brand standards across all designs.
• Perform other duties as assigned.

Benefits

• Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees